Category: Marketing Job Descriptions

A UX Designer is a person in charge of creating a user-friendly design of a digital program, such as a mobile application or a website. Their goal is to enhance the user experience of a program and adapt it to a specific target consumer group. That involves aspects such as design, branding, function, and usability.

 

UX Designers are often confused with UI Designers because their roles tend to overlap in many areas. The important difference is that the UX Designers, unlike UI designers who take care of the visual segment of the design, focus on the entire user experience. They strive to provide value, functionality, and aesthetics of the program at the same time.

 

Similar Job TItles:

Web Designer, Web Developer, Software Developer, Software Engineer, Software Application Developer, Mobile Developer, Digital Designer, Back End Developer

What Does a UX Designer Usually Do?

UX Designers create a well-rounded design for a digital program that covers all aspects of customer satisfaction. They make the consumer’s interaction with a program useful, simple, and pleasurable at the same time. 

Here’s a list of activities a UX Designer typically performs:

1. Performs user research
2. Determines user profile and the information architecture of a program
3. Designs users’ flow
4. Creates prototypes and performs user testing

Performs user research

This is a starting point for every Designer, and a necessary step towards creating a foundation for the design of the program. Before starting to work on a project, a UX Designer has to identify the needs of the users and coordinate them with industry standards.

That includes researching consumers’ goals, interests, challenges, and behaviors, as well as competitors, potential barriers, and technical opportunities.

Determines user profile and the information architecture of a program

After performing an in-depth research, it is time to define the target audience for the program. UX Designers must determine which activities the user wants to perform and why. This information will help them focus on the key points of the design.

The next step for UX Designers is to find a way of organizing the delivery of the content across the website or a mobile application. Their job is to make the content accessible and easy to find.

Defines users’ flow

One of the more important aspects of designing a product is the ability to foresee the steps the consumers are going to follow when using a product. To get a better understanding of how to create the most functional design for a program, UX Developers create a map that showcases the users’ journey through the program, from start to finish. 

 

They achieve that by using a flowchart that depicts the entire flow and wireframe that offers a two-dimensional image of consumers’ journey through every individual page. 

Creates prototypes and performs user testing

The next phase of the UX Designer’s job is to create a leveled-down version of the program. The goal is to test it, identify the potential flaws, and make necessary changes. UX Developers often make more prototypes for the program that differ in complexity. They allow UX Designers to perform the alterations from the earliest stages of design.

 

User testing is necessary because it points out potential flaws in the design that need to be fixed before the final version. 

After performing several rounds of testing, and approving the final version, UX Developers’ job is far from finished. They have to attend the meetings and collaborate with other Designers to make sure there aren’t any unexpected issues.

Roles a UX Designer Typically Collaborates With

Depending on the structure of the company, a Social Media Manager can work closely with a number of different roles. Here are the most common ones:

Roles UX Designers Collaborate With
Marketing Director	IT Director	Computer Programmer
Graphic Designer	Brand Manager	Creative Director
Marketing Analyst	Digital Marketing Manager	Video Editor

UX Designer Salary

The average annual salary for a UX Designer in the United States is around $75,000. 

Considering factors like experience level, skillset and the organization of the business, a UX Designer’s annual salary can range between $50,000 and $108,000.

What is the UX Designer Pay Difference By Location?

Here is a depiction of the UX Designers’ difference in salaries in major U.S. cities:

City	Average Annual Salary
San Francisco, CA	$98,143
Seattle, WA	$83,499
Denver, CO	$70,774
Austin, TX	$76,583
Washington, DC	$77,286
Milwaukee, WI	$68,765
Boston, MA	$74,510
New York, NY	$79,346

What is the UX Designer Pay Difference By Experience?

UX Designer’s salary also depends on their experience level. Here’s a table of average UX Developer’s salaries by experience:

Years of Experience	Average Annual Salary
< 1	$63,000
1–4	$73,000
5–9	$84,000
10–19	$96,000
20+	$98,000

UX Designer Job Description Template

[Company Name] is searching for a UX Designer to join our team and provide our clients with functionable and pleasurable design experiences. You have to be a creative and analytical person with a problem-solving nature who is capable of collaborating with other team members to deliver fresh, innovative, and valuable products to our customers.

You will be working with our [insert departments—e.g., Sales, Marketing, Design] team to provide high-quality products and services according to our client’s needs and expectations. You need to have outstanding communication, time management, and process management skills, as well as extensive knowledge in computer science and digital design.

 

UX Designer Responsibilities:

• Conducting user research and meeting with clients to get information about their requirements
• Creating a range of visual concepts for the design, both on paper and using a software application
• Defining user profiles and creating user site maps
• Collaborating with other designers, engineers, project managers,, and development teams 
• Communicating with clients on a regular basis to ensure the design matches their requirements and expectations
• Meeting with project managers to discuss the status of the project and possible changes
• Performing on-site and remote product testing to ensure the quality of the user experience
• Redesigning websites and mobile applications when necessary, to make them more responsive and easier to use

UX Designer Requirements:

• Bachelor/Masters degree in UX design, or a related field
• + years of UX Designer experience, or a related field
• Thorough knowledge of mobile and web designing techniques
• Experience in user and market research
• Excellent verbal communication skills
• Strong portfolio of digital work experience
• Advanced analytical mind and problem-solving skills, with an eye for details

There are many quality products on the market, but what makes some of them stand out is their brand image. Brand Managers are in charge of giving a personality to a product, a service, or a company, making it recognizable and appealing to potential customers. 

 

They conduct extensive research of the market, current trends, and competition to create and portray an image of a product or a company that will attract more clients. Their job is complex and involves not only creating a brand but also maintaining it by closely monitoring and observing the public response.

 

Similar Job TItles:

Project Manager, Social Media Specialist, Product Manager, Marketing Manager, Public Relations Specialist

What Does A Brand Manager Usually Do?

Brand Managers are responsible for creating and maintaining an overall image of a product or a service. Their job is to make sure that the brand image they promote is consistent across all campaigns and advertisements, and in accordance with company goals.  

 

Here’s a list of activities a Brand Manager typically performs:

1. Conducts market research
2. Identifies the position of the brand on the market
3. Creates branding strategies
4. Organizes events to promote the brand
5. Collaborates with clients and other departments
6. Measures the performance of their strategies

Conducts market research

The first step before creating or updating a brand image is performing a thorough research of current trends, interests, and activities of potential consumers. That involves collaborating with market researchers who provide the relevant data, which the Brand Managers then use to create the uniqueness factor that will make the product stand out. 

 

Brand Managers also use the research results to identify the value proposition of the brand that will appeal to both the general public, and a more specific target audience. 

Identifies the position of the brand on the market

Brand Managers have an obligation to monitor the status of the brand and make sure it is aligned with current trends. They have to check all social media networks, blogs, and online surveys to be certain that the brand image is consistent on all of them. 

 

Every Brand Manager knows that trying to appeal to everyone is not possible—it is more important to find a quality group of customers that will maintain their loyalty to the brand. It is also necessary to consider customer experience and try to bring their interaction with the company to the next level. That is a sure way of maintaining the strong position of the brand. 

Creates branding strategies

When it comes to developing a branding strategy, every Brand Manager knows that it is smart not to focus solely on current trends, but to provide a long term impact of the brand. The key is to build a solid foundation by focusing on the who, the why, and the where. Every branding strategy must begin with a firm grasp of the brand’s identity.

 

Once the foundation for the brand is established, Brand Managers have to implement several strategies to ensure the brand’s uniqueness, increase user loyalty, and generate sales. 

Organizes events to promote the brand

It is necessary to make sure the brand reaches its target audience, and it is a Brand Manager’s job to achieve that by developing, implementing, and executing marketing activities to promote the brand. 

Those activities include events, marketing campaigns, sponsorships, and corporate responsibility programs.

Collaborates with clients and other departments

Before making any final decisions on a branding strategy, a Brand Manager needs to run the idea by other departments. The brand always needs to reflect the expectations and goals of the company.

Brand Managers also rely on members of other departments to help them execute the idea, including social media marketing experts, designers, and other managers. 

Measures the performance of their strategies

To ensure future success, Brand Managers need to conduct research on the strategy performance. That covers a variety of measurements, such as customer attitude towards the brand, price, value, accessibility, and profitability, among others.

Roles a Brand Manager Typically Collaborates With

Brand Managers have to collaborate with a number of different roles to make sure the brand image represents the product in a most comprehensive way. Some of those roles are:

Roles Brand Managers Collaborate With
Marketing Director	Social Media Designer	Director of Business Development
Market Research Analyst	Creative Director	SEO Specialist
Marketing Coordinator	Social Media Consultant	Marketing Specialist

Brand Manager Salary

The average annual salary for a Brand Manager in the United States is around $72,000. 

Depending on factors such as the experience level, qualifications, and the organization of the company, a Brand Manager’s annual salary can range between $44,000 and $117,000.

What is the Brand Manager Pay Difference By Location?

Here is a table of Brand Manager difference in salary across all major US cities:

City	Average Annual Salary
San Francisco, CA	$91,838
Seattle, WA	$82,753
Denver, CO	$75,307
Austin, TX	$63,434
Washington, DC	$74,558
Milwaukee, WI	$44,953
Boston, MA	$79,902
New York, NY	$85,051

What is the Brand Manager Pay Difference By Experience?

Brand Manager’s salary depends on the experience level as well. Here is an overview of the difference in Brand Manager’s salary based solely on the experience in the field:

Years of Experience	Average Annual Salary
< 1	$51,000
1–4	$62,000
5–9	$76,000
10–19	$84,000
20+	$83,000

Brand Manager Job Description Template

We at [Company Name] are looking for an experienced Brand Manager to create and implement creative marketing strategies with the goal of raising brand awareness.

You will be working closely with [department names] to design a branding strategy that will establish our business, resonate with current trends, and bring value to the company. You will be analyzing data, performing in-depth research of the market and consumers’ attitude towards the brand, and reporting on the brand performance across different channels.

A Brand Manager has to be a detail-oriented, creative, and enthusiastic individual who is passionate about the company and is not afraid to take on the challenge of creating a truly unique brand. You should have a fine grasp of consumers’ interests, great analytic skills, and the ability to multitask. 

 Brand Manager Responsibilities:

• Planning and delivering all digital marketing strategies, including social media, email marketing, and advertisements
• Defining brand management plans for all product and delivering brand exposure reports to upper management regularly 
• Working with advertising agencies to manage the performance of brand marketing strategies
• Exploring current market trends and competitive activities 
• Collaborating with other departments to achieve better results
• Making sure that brand marketing activities are aligned with brand and company goals
• Maintaining and managing the brand budget

Brand Manager Requirements:

• Bachelor degree on marketing, business, or related field
• + years of experience in brand management, marketing management, or another related field
• Exceptional verbal and written communication skills
• Experience in leading teams and projects
• Outstanding research and analytical skills
• Creative and strategic thinking 
• Great attention to detail 
• Excellent organization skills and the abIlity to work under pressure

Digital Marketing Managers are in charge of creating, developing, and managing marketing campaigns to promote a certain brand or a product. Their goal is to connect with the market through digital sources, establish a connection with potential customers, and raise brand awareness.

They use various analytics tools and research the market to optimize marketing campaigns, drive traffic to the company’s website, and generate leads.

 

Similar Job TItles:

Project Manager, IT Manager, Social Media Strategist, Brand Manager, Account Manager, Marketing Specialist

What Does A Digital Marketing Manager Usually Do?

Digital Marketing Managers are responsible for developing and managing online marketing strategies for a brand or a company. They use research and analytics tools to enhance the impact of a brand in the digital community, with the intent of driving purchase. 

 

Here’s a list of activities Digital Marketing Manager typically performs:

1. Designs campaigns
2. Oversees content creation
3. Manages social media marketing campaigns
4. Communicates with clients and employers
5. Analyzes the consumers and web traffic
6. Tests new digital platforms 

Designs campaigns

Digital Marketing Managers are in charge of creating a digital marketing campaign that will appeal to potential customers and drive traffic. They are the result of extensive research and creativity. The role of Digital Marketing Managers is to put themselves in the shoes of consumers and think about the most attractive ways of reaching them. 

 

Digital Marketing Managers take team members’ ideas and research results and narrow down the choices to make an outline of the marketing campaign—including goals, theme, tone, and content. They are in charge of overseeing the responsibilities of each team member and defining individual tasks. 

Oversees content creation

Social media platforms are one of the most comprehensive ways of reaching potential customers. They create a fertile ground for posting original content intended to enhance site traffic and form an online community of loyal followers. That content can be as simple as advertisement or posts, or as complicated as e-books or video series. 

 

Digital Marketing Managers have to think about the type of content that customers will respond to. That involves approving the length, type, and style of the content, as well as adjusting those factors to different types of the target audience.

Manages social media marketing campaigns

A Digital Marketing Manager’s job is to be aware of different factors that affect a successful marketing campaign and help the team navigate through all of them seamlessly.

That includes managing followers, keeping the company’s reputation in check, and educating team members on using social media tools to create more traffic and reach the campaign goals.

Communicates with clients and employers

Communication is the key to running a successful digital marketing campaign. Digital Marketing Managers need to use their communication skills to explain the workings of digital marketing to clients and employers, and the value it will bring to promoting a certain product or a brand. They also need to discuss the status of the campaign and possible changes.

Analyzes the consumers and web traffic

Conducting analyses is a key factor in designing a successful digital marketing campaign. It involves researching the market to find out the latest trends, interests, and the attitude of potential consumers, and use the acquired knowledge to think of a concept for the campaign that will connect them to the brand. 

 

They also have to perform an in-depth analysis of web traffic to optimize the campaign, social media marketing, email marketing, and digital advertising. 

Tests new digital platforms 

Digital Marketing Managers have to stay informed of the new, modern digital platforms to be able to create and maintain a social presence on all of them. The success of the digital campaign depends on the ability of the marketers to be in all places at once, and test the impact they produce on each individual platform.

 

Roles Digital Marketing Manager Typically Collaborates With

Digital Marketing Managers’ work implies collaboration with a number of different roles. Here are the most common ones:

Roles IT Managers Collaborate With
Marketing Director	Social Media Designer	Marketing Coordinator
Content Manager	Market Research Analyst	SEO Specialist
Director of Business Development	Social Media Consultant	Creative Director

Digital Marketing Manager Salary

The average annual salary for a Digital Marketing Manager in the United States is around $100,000. 

Depending on the experience level, qualifications, and the organization of the company, a Digital Marketing Manager’s annual salary can range between $54,000 and $154,000.

What is the Digital Marketing Manager Pay Difference By Location?

Here in an overview of an average annual Digital Marketing Manager’s salary in major U.S. cities:

City	Average Annual Salary
San Francisco, CA	$157,500
Seattle, WA	$131,469
Denver, CO	$91,422
Austin, TX	$120,000
Washington, DC	$89,426
Milwaukee, WI	$93,350
Boston, MA	$108,589
New York, NY	$122,830

What is the Digital Marketing Manager Pay Difference By Experience?

Digital Marketing Manager’s salary also differs by experience. Here’s a table of average Digital Marketing Manager’s salaries based on the experience in the field:

Years of Experience	Average Annual Salary
1–4	$74,000
5–9	$87,000
10–19	$114,000
20+	$123,000

Digital Marketing Manager Job Description Template

We at [Company Name] are looking for a motivated, creative, and experienced Digital Marketing Manager to join our company and lead our team of talented marketing experts. Your job will be to design, implement, and coordinate the entire digital marketing strategy for our business. 

Digital marketing is an extremely important aspect of our business, so you will be playing a crucial role in enhancing the impact of our brand and making our company a household name. You will be able to make big decisions and use your technical knowledge and creative input to boost our company’s revenue through digital channels.

You have to be responsible, team-oriented, collaborative and a true leader to fit this role. You also need extensive knowledge of technology, social networks, and web traffic analyses. 

Digital Marketing Manager Responsibilities:

• Planning and delivering all digital marketing strategies, including social media, email marketing, and advertising campaigns
• Managing company’s social media presence 
• Analyzing the performance of digital marketing campaigns and customer experience across multiple channels
• Staying informed on the latest technology developments and practices
• Leading and supervising members of the marketing team
• Communicating with clients and upper management, making suggestions for improvements
• Managing the digital marketing budget

Digital Marketing Manager Requirements:

• Bachelor degree in digital marketing or any other related field
• + years of experience in working as a Digital Marketing Manager, or a similar role
• Vast knowledge of different digital marketing channels
• Experience in running or designing digital marketing campaigns
• Solid knowledge of website analytics tools
• Solid understanding of b design
• Outstanding verbal communication skills
• A positive, problem-solving personality
• Great time-management skills

The job of a Marketing Coordinator is to support the initiatives of a company’s marketing department by managing all of its marketing efforts. They commonly work with a Director or VP of Marketing to identify and perform crucial tasks that help the company reach its established marketing goals. This includes developing, incorporating, and tracking marketing activities that can boost the brand image and increase customer satisfaction.

One of the primary tasks of a Marketing Coordinator is to create and execute marketing strategies. They perform market research and identify marketing trends that can help the company improve its business efforts. 

Similar Job Titles:

Marketing Specialist, Marketing Assistant, Marketing Manager, Marketing Director

What Does a Marketing Coordinator Generally Do?

Depending on the size of the company and the structure of the marketing department, a Marketing Coordinator can be responsible for a range of different tasks. Some of the most common responsibilities of a Marketing Coordinator are:

1. Handling marketing logistics
2. Performing competitor research
3. Managing email marketing campaigns
4. Ensuring brand consistency

Handling Marketing Logistics

As a role that is responsible for developing and executing marketing strategies, a Marketing Coordinator needs to handle all the necessary logistics. They need to determine the specifics of each marketing campaign, such as the timeframe, deliverables, and budget constraints.

If the company is launching a product, a Marketing Coordinator needs to develop an effective marketing campaign to support it. They also need to plan a proper launch event and establish crucial elements such as key messages, marketing communications, and critical success factors.

Performing Competitor Research

A Marketing Coordinator needs to research the competition’s marketing activities and identify marketing trends that can help the company improve its business efforts. This includes assessing competitive products and retailers by evaluating factors such as pricing, advertising, and market share. 

Marketing Coordinators also need to establish and maintain research databases based on the competitor information they collect.

Managing Email Marketing Campaigns

A Marketing Coordinator is commonly assigned to build and manage mailing lists for email marketing campaigns. They identify the target audience and establish crucial factors such as the unique sales proposition (USP), triggers for sending emails, and the duration of the campaign. 

Marketing Coordinators also establish solutions for customer retention, such as loyalty campaigns and feedback surveys.

Ensuring Brand Consistency

Another task that a Marketing Coordinator performs is writing original copy for the company website, print advertisements, and social media channels. 

Working alongside Copywriters and Graphic Designers, Marketing Coordinators are responsible for ensuring brand consistency across all marketing materials and channels. This includes developing and maintaining a brand voice and image effectively.

Roles a Marketing Coordinator Typically Collaborates With

Based on the range of responsibilities they have in the company, a Marketing Coordinator usually works closely with roles such as:

Roles Marketing Coordinators Collaborate With
Content Writer	Brand Manager	Graphic Designer
VP of Sales	Web Developer	Data Analyst
Product Manager	Creative Director	Copywriter

Marketing Coordinator Salary

A Marketing Coordinator’s average annual salary in the United States is $56,000.

In line with factors like skills, education, and experience, a Marketing Coordinator earns from $50,000 to $65,000.

What Is the Marketing Coordinator Pay Difference by Location?

Let’s take a look at how the salary of a Marketing Coordinator differs in some of the largest cities in the United States:

San Francisco, CA	$70,499
Seattle, WA	$61,667
Denver, CO	$57,037
Austin, TX	$55,469
Washington, DC	$62,784
Milwaukee, WI	$55,818
Boston, MA	$63,545
New York, NY	$67,849

What Is the Marketing Coordinator Pay Difference by Experience?

Based on how many years of experience they have in the field, the average annual salary of a Marketing Coordinator is:

Years of Experience	Average Annual Salary
< 1	$55,401
1–4	$59,574
5–9	$61,986
10–19	$62,621
20+	$64,907

Marketing Coordinator Job Description Template

[Company Name] is looking for a Marketing Coordinator with excellent research and organizational skills. We need you to join our marketing department and coordinate the company’s marketing efforts, such as managing marketing campaigns and performing competitor research.

Working alongside our excellent marketing team, you’ll be responsible for maintaining consistent branding across all of our marketing materials and communications. You will collaborate with our Copywriters, Content Designers, and other creative professionals to produce high-quality copy for our target audiences.

We’re looking for candidates with superb critical thinking and problem-solving skills that have plenty of experience managing teams and coordinating marketing efforts.

Marketing Coordinator Responsibilities

• Develop and incorporate effective marketing campaigns
• Perform customer surveys to boost the marketing campaigns’ performance
• Identify competitors and collect data to determine marketing trends that can help the company improve its business efforts
• Create mailing lists and manage email marketing campaign efforts
• Work with the creative and marketing departments to produce exceptional promotional content and maintain brand consistency across all channels
• Manage product launch events
• Handle the logistics for each marketing campaign by establishing timeframes, deliverables, and budget constraints, and communicating them to other departments
• Set up tracking systems and assess the performance of each marketing campaign
• Generate forecasts on a weekly, monthly, and annual level

Marketing Coordinator Requirements

• Bachelor’s degree in Marketing, Communications, or another relevant field
• Previous working experience as a Marketing Coordinator or a similar role
• Comprehensive understanding of email, digital, content, traditional, and social media marketing
• Experience in producing high-quality copy and content
• Proficiency in using data analytics software and identifying marketing trends
• Exceptional interpersonal and communication skills
• Ability to coordinate a team of creative professionals
• A detail-oriented mindset and strong organizational skills
• Solid experience using Content Management Systems

A Social Media Designer crafts high-quality graphic content and posts it on all the company’s social media profiles. Their job is to employ their graphic design and programming skills to create compelling posts, pages, and applications that drive traffic and boost conversions. 

They also need to possess extensive marketing knowledge to be able to come up with the most appropriate content for a specific target audience.

Similar Job Titles:

Social Media Strategist, Social Media Manager, Social Media Intern, Social Media Specialist

What Does a Social Media Designer Usually Do?

1. Develop new concepts
2. Designing top-notch visual content
3. Test graphics on different devices
4. Improve marketing efforts
5. Strengthen the brand image

Developing New Concepts

A Social Media Designer develops fresh concepts for creating graphic content in line with the company’s goals. They need to track developments of various social trends and patterns and determine the best solutions for crafting relevant and valuable posts for different social media channels. 

A Social Media Designer needs to determine the best way to present those concepts to a target audience, with the goal to convert followers into customers.

Designing Top-Notch Visual Content

Designing and implementing high-quality graphic content is one of the main priorities of a Social Media Designer. This includes a variety of visual content types, such as:

• High-quality and attention-grabbing images that grab the users’ attention and improve the brand’s credibility
• Visually compelling infographics that present valuable information about your company in a compelling way
• Quote graphics that reflect the vision and message of your brand, enabling followers to relate and build a relationship with your business
• Customer testimonials that present your company’s success in a way that builds trust and drives followers to convert
• Logos and fonts that maintain brand consistency and professionalism

Testing Graphics on Different Devices

An essential part of the Social Media Designer’s job is to ensure that all the graphic elements that they create are presented on different devices flawlessly. This includes providing the best possible user experience for the large chunk of your audience that consists of mobile users.

Improving Marketing Efforts

A Social Media Designer works closely with the marketing department to create a strong social media presence. This includes designing top-notch content for ads, banners, product pages, etc. 

It’s crucial for a Social Media Designer to be up to date with current marketing trends so that they can create adequate visual content that generates conversions and sales. They also need to be well acquainted with the newest SEO practices to ensure that the content is shown by search engines prominently.

Strengthening the Brand Image

A Social Media Manager creates and manages the overall look and feel of various types of content that the company posts on its social media profiles. Their job is to ensure that all the marketing materials have a consistent design and message. 

By maintaining visual consistency, Social Media Managers boost the brand image, loyalty, and recognition.

Roles a Social Media Designer Typically Collaborates With

Based on the structure of your business, a Social Media Designer will collaborate with different crucial roles. Some of those positions are:

Roles Social Media Designers Collaborate With
Content Manager	Creative Director	SEO Specialist
Web Developer	Graphic Designer	Computer Programmer
Marketing Director	Brand Manager	Product Manager

Social Media Designer Salary

In the United States, a Social Media Designer earns an annual salary of approximately $48,000.

Based on their set of skills and level of experience, the salary of a Social Media Designer ranges from $34,000 to $66,000.

What Is the Social Media Designer Pay Difference by Location?

Here’s a table listing the average annual salary of a Social Media Designer in some of the most prominent cities in the United States:

City	Average Annual Salary
San Francisco, CA	$59,471
Seattle, WA	$52,021
Denver, CO	$48,115
Austin, TX	$46,792
Washington, DC	$52,963
Milwaukee, WI	$47,086
Boston, MA	$53,605
New York, NY	$57,235

What Is the Social Media Designer Pay Difference by Experience?

The Social Media Designer pay varies in line with their level of experience. Here’s a table of average Social Media Designer annual salaries based on how much experience they have in the field:

Years of Experience	Average Annual Salary
< 1	$39,000
1–4	$43,000
5–9	$49,000
10–19	$51,000
20+	$52,000

Social Media Designer Job Description Template

We at [Company Name] are looking for a talented Social Media Designer with excellent attention to detail. They will be responsible for designing original content on all our social media channels, including [list relevant social media platforms].

As a Social Media Designer at [Company], you will create high-quality graphic materials that will boost our brand image and help us build a loyal customer base. Your job will also be to work with our programmers on developing attention-grabbing apps for boosting engagement and increasing conversions.

As a Social Media Designer, you need to be exceptionally creative and motivated. This position requires extensive marketing knowledge and comprehension of social media trends. You need to have great communication and organizational skills, and be able to both come to decisions independently and work in a team environment. 

Social Media Designer Responsibilities

• Design top-notch graphic content for different social media channels
• Develop fresh concepts based on company goals and current social media trends
• Analyze design briefs and outline requirements
• Present ideas and drafts to the team
• Ensure that all the graphic elements are consistent in terms of style, colors, and message
• Test graphic elements on different devices
• Utilize programming skills to create engaging apps and build exceptional pages
• Work with the marketing team to build a strong social media presence
• Measure key performance indicators and provide suggestions on what can be improved

Social Media Designer Responsibilities

• Bachelor’s Degree in Graphic Design or Computer Sciences
• Excellent communication and organizational skills
• Ability to create unique content
• Exceptional creative skills
• Proficiency in graphics editing software such as Adobe Illustrator and Photoshop
• Comprehensive understanding of marketing practices
• Solid programming skills

The job of a Social Media Specialist is to create and manage content on all the company’s social media channels. This includes popular social media platforms such as Twitter, Facebook, Instagram, and Pinterest. 

The Specialist’s primary goal is to build audiences for the company’s social media profiles and come up with various solutions for customer engagement. They also track crucial metrics, reply to users’ comments, and supervise creative design.

Similar Job Titles:

Social Media Manager, Social Media Intern, Social Media Designer, Social Media Strategist

What Does a Social Media Specialist Usually Do?

The role of a Social Media Specialist is to grab the attention of a targeted audience using top-notch content and form strong relationships that can help the brand grow. Some of the crucial tasks that a Specialist does are:

1. Create content
2. Manage the community
3. Determine KPIs and interpret analytics
4. Utilize social media ads
5. Understand SEO

Creating Content

A Social Media Specialist creates valuable and consistent content on all the company’s social media platforms. This includes creating and editing social media posts and promoting different types of social media campaigns. The goal is to craft content that will impact the community and boost the number of followers.

Managing the Community

One of the crucial goals of a Social Media Specialist is to figure out the best ways to interact with the community and get a better understanding of their needs, pain points, questions, and comments. A Specialist needs to give a human face to the brand, enabling the target audience to feel comfortable about communicating with the business.

Determining KPIs and Interpreting Analytics

A Social Media Specialist determines key performance indicators that can help the company achieve its goals. This includes evaluating these goals frequently and adjusting the KPIs. 

In line with the KPIs, a Specialist needs to use analytic tools to measure the performance of all social media channels. This enables the Specialist to come up with the best possible content strategy.

Utilizing Social Media Ads

A Social Media Specialist needs to be proficient with paid social media ads. This enables them to determine how those ads can scale the company’s organic social media efforts. The Specialist determines the best social media platforms for running ads and suggests the most effective practices for aligning ad content with the target audience.

Understanding SEO

It’s important for a Specialist to be well-versed when it comes to the best SEO practices for driving organic traffic to the company’s social media content. They know how to incorporate the best-performing keywords and optimize each post in line with the users’ search intent.

Roles a Social Media Specialist Typically Collaborates With

A Social Media Specialist can work closely with a variety of crucial company roles, depending on your company’s structure. Some of the most common roles include:

Roles Social Media Specialists Collaborate With
Product Manager	Marketing Specialist	Marketing Analyst
Graphic Designer	Content Manager	Brand Manager
SEO Specialist	Creative Director	Copywriter

Social Media Specialist Salary

The average salary of a Social Media Specialist in the United States is $43,000 per year. 

In line with various factors, such as their skill set and experience, a Social Media Specialist earns from $38,000 to $50,000.

What Is the Social Media Specialist Pay Difference by Location?

Let’s take a look at what the average annual salary of a Social Media Specialist is some of the major U.S. cities:

San Francisco, CA	$53,856
Seattle, WA	$47,109
Denver, CO	$43,572
Austin, TX	$42,374
Washington, DC	$47,962
Milwaukee, WI	$42,641
Boston, MA	$48,544
New York, NY	$51,831

What Is the Social Media Specialist Pay Difference by Experience?

A Social Media Specialist’s salary is affected by their level of experience. Here’s a list of Social Media Specialist salaries based on how many years of experience they have:

Years of Experience	Average Annual Salary
< 1	$39,000
1–4	$44,000
5–9	$51,000
10–19	$54,000
20+	$60,000

Social Media Specialist Job Description Template

[Company Name] is looking for a talented and experienced Social Media Specialist to help us manage different strategies effectively across all our social media channels. This includes our [list relevant social media platforms].

Working as a Social Media Specialist at [Company], your job will be to utilize various social media tools and create top-notch content for boosting awareness and engagement. You will establish KPIs and evaluate analytics to help us come up with the best possible social media content strategy.

Working alongside our creative and editorial teams, your job will be to find the best solutions for interacting with our followers and boosting conversions. You need to have excellent communication skills and a talent for crafting top-notch content that generates optimal results.

Social Media Specialist Responsibilities

• Craft social media content plans in line with the company’s brand identity
• Create a high volume of valuable social media posts every day
• Develop, edit, post, and share consistent content that boosts customer engagement for all social media platforms
• Interact with the follower base by responding to questions and comments in a timely manner
• Utilize analytical tools, such as Facebook Insights and Google Analytics, to track and assess the company’s performance on social media channels
• Provide suggestions on how the social media strategy can be improved
• Keep track of social media trends and practices
• Create and manage social influencer programs
• Attend social influencer events to gain new insights
• Generate monthly reports on the company’s social media efforts
• Moderate user-generated content in line with established policies
• Collaborate with other departments, such as Sales and Customer Relations

Social Media Specialist Responsibilities

• Bachelor’s degree in Business, Marketing, Public Relations, or Communications
• 3+ years of experience with social media, with a focus on content planning and management
• Excellent written and communication skills
• Fluency in spoken and written English
• Proficiency using different analytics tools
• Ability to organize and prioritize tasks
• Excellent time-management skills
• Ability to perform in a fast-paced and challenging environment

Social Media Strategists represent a bridge between the brand and the social media community. They are in charge of planning, strategizing, and running a marketing campaign on social media networks. Their goal is to reach the audience and upgrade the presence and impact of the brand within social media users. 

Social Media Strategists collaborate with the Marketing and Sales department of the company and use their creativity and analytic skills to identify and reach potential customers via social media.

Similar Job Titles:

Social Media Specialist, Community Manager, Social Media Manager, Marketing Manager, Social Media Designer 

What Does a Social Media Strategist Usually Do?

Social Media Strategists use their marketing expertise to get social media followers interested in the product of a particular brand. They analyze the market to find target audiences and develop creative marketing strategies to help businesses reach possible customers through social media.

Here’s a list of activities a Social Media Manager typically performs:

1. Develops and implements social media marketing strategies
2. Builds an online community
3. Coordinates with the marketing, product, and sales department
4. Monitors the brand’s mentions
5. Monitors and suggests content improvement
6. Collaborates with industry professionals

Develops and implements social media marketing strategies

Social Media Strategist’s job is creating engaging marketing strategies to attract possible customers for the company. This process includes targeting a certain demographic, analyzing the optimal time for publishing the campaign, and figuring out which social media to use. 

Once they define a potential customers’ profile, Social Media Managers collaborate with other members of the marketing department in creating a campaign that appeals to their interests, needs, and attitude.

Builds an online community

Social Media Strategist relies on the analysis of the market and creativity to form an online community that is loyal to the brand. The goal is to create a long-lasting influence of the brand and transcend any current trends and interests. 

Polls, jokes, and storytelling are some of the go-to strategies in creating online content that will ensure a long-lasting relationship between a brand and the members of the online community.

Coordinates with the marketing, product, and sales department

When developing a marketing strategy, Social Media Strategists have to coordinate with different departments in order to achieve the company’s goals. That means they have to be team-oriented and accept suggestions and guidelines to know which direction they should take when promoting a brand.

From defining a product and sales objective, to deciding on a certain aspect of the marketing campaign, Social Media Strategist’s job is all about collaboration and team spirit.

Monitors the brand’s mentions

Social Media Strategists oversee the overall sentiment of the users towards the brand, following the launch of a new campaign. That means acting as a PR of the digital world. 

 

Social Media Strategists must ensure only the positive comments and mentions circle the social networks, and is in charge of limiting any negative feedback. They do so by responding to comments or questions regarding the brand in a timely manner.

Monitors and suggests content improvement

The right type of content is the tool for reaching social network audiences. Social Media Strategists have to make sure only the most engaging, up-to-date content is posted on social media. 

They use their knowledge of current trends, popular topics, and community interests to suggest content that will attract most followers and create a dialogue between them.

Collaborates with industry professionals

Networking is one of the most important aspects of creating a successful marketing campaign. Social Media Strategists must keep in touch with other industry professionals to be aware of the latest trends.

Influencers can improve the outcome of a marketing campaign, so Social Media Strategists must collaborate with them to ensure the best results.

Roles a Social Media Strategist Typically Collaborates With

Depending on the structure of the company, a Social Media Strategist can work closely with a number of different roles. Here are the most common ones:

Roles Social Media Strategists Collaborate With
Marketing Director	Marketing Manager	SEO Specialist
Graphic Designer	Brand Manager	Creative Director
Marketing Analyst	Copywriter	Video Editor

Social Media Manager Salary

The average annual salary for a Social Media Strategist in the United States is around $52,000. 

Depending on the experience, the skillset, and the company, a Social Media Strategist’s annual salary can range between $36,000 and $78,000.

What is the Social Media Strategist Pay Difference By Location?

Here is the difference of average annual Social Media Strategist salary between major U.S. cities:

City	Average Annual Salary
San Francisco, CA	$64,278
Seattle, WA	$62,988
Denver, CO	$51,726
Austin, TX	$62,083
Washington, DC	$56,754
Milwaukee, WI	$55,000
Boston, MA	$48,931
New York, NY	$65,059

What is the Social Media Strategist Pay Difference By Experience?

The level of experience also impacts a Social Media Strategist’s salary. Here’s a table of average Social Media Strategist salaries by experience level:

Years of Experience	Average Annual Salary
< 1	$40,000
1–4	$50,000
5–9	$64,000
10–19	$73,000
20+	$68,000

Social Media Strategist Job Description Template

[Company Name] is looking for a talented, energetic, and creative individual with a passion for social media to fill in the position of a Social Media Strategist. This position requires a goal-oriented person with the knowledge of networking, great people and organization skills, and a developed team spirit.

As a Social Media Strategist, you will be working closely with our [insert departments—e.g., Sales, Marketing, Design] on developing engaging marketing strategies to promote and improve our brand’s image on social networks, primarily [list relevant social media platforms]. 

A Social Media Strategist has to be great at verbal communication and writing, as well as time and workload management, to ensure the best results for our clients. 

Social Media Strategist Responsibilities:

• Creating and delivering new, and managing existing social media strategies across networks 
• Creating content for social media platforms
• Collaborating with Marketing department to create new, effective strategies
• Analyzing the impact of the brand and success of the marketing campaigns across social networks
• Providing regular feedback to other departments to help improve the company’s presence on social media networks
• Researching and implementing new social media trends

Social Media Strategist Requirements:

• A bachelor’s degree in Marketing or a related field
• X years of experience as a Social Media Strategist or similar role
• Extensive knowledge of social media platforms, such as Facebook, Instagram, or Twitter, and experience in using them for professional purposes
• Excellent interpersonal and communication skills
• Great multitasking abilities
• A developed team spirit and the ability to cooperate with different departments on a daily basis
• Good organization and time-management skills
• Familiarity with web design, graphic design, and photo editing

A Community Manager is a person in charge of establishing a connection between a brand and its audience through social media. They do it by posting content designed to spark a conversation and incite engagement between social media users. A Community Manager’s role is to act as a voice and tone of a certain brand, in order to establish loyalty with its followers. They estimate the reputation of the brand by the level of quality of the conversation and the overall sentiment of the users towards the brand.

Similar job titles

Social Media Manager, Social Media Strategist, Social Media Specialist, Social Media Evaluator, Social Media Consultant

What Does A Community Manager Usually Do?

A Community Manager handles communication between social media followers and a brand and uses powerful analytics tools to analyze users’ comments and responses on blogs, online forums, and social media platforms. 

 

Here’s a list of duties a Community Manager typically performs:

1. Provides engaging content for social media 
2. Responds to questions and comments 
3. Coordinates with the marketing department
4. Tracks, monitors, and analyzes feedback and reviews
5. Creates and maintains relationships with industry professionals

Provides engaging content for social media 

Community Managers are in charge of creating interesting, thought-provoking, and engaging tweets and posts for blogs, newsletters, and social media accounts. To do that, they have to listen to users’ feedback and be in touch with the latest trends, movements, and interests in the community. 

 

Community Managers must analyze topics that users show interest in and find a way of incorporating them into the content to attract more followers and inspire a discussion.

The more they are in touch with the community’s needs and interests, the better the strategy for reaching them will be.

Responds to questions and comments

Working hours don’t exist when it comes to community manager’s interaction with the followers. He must respond to comments timely and always be present to answer questions and engage in or moderate a discussion. 

 

The Community Manager must think of clever and appropriate ways to respond to comments that can sometimes be unfavorable, so as not to create a negative atmosphere or endanger the reputation of the brand. 

Coordinates with the marketing department

Community Managers cooperate with the marketing department on a regular basis. They have to keep other members of the marketing section informed of their work and strategize together to create a common goal for a marketing campaign.

 

For example, Social Media Managers will use the information acquired from Community Managers about a specific question to create a post that clarifies it, and Social Media Strategist will offer ideas on how to create more followers.

 

Community Managers must be well informed of the ways the marketing department approaches the campaign to make sure they use the same branding, themes, images, and voice when reaching out to the audience.

Tracks, monitors, and analyzes feedback and reviews

The Community Managers’ job doesn’t only include people skills and communication but also relying on data to develop future marketing strategies. They use reports to gain insight into several important issues:

• Identifying the best time to post for the social media manager
• The success of the interaction between the Community Manager and audience
• The success of the overall campaign 

Creates and maintains relationships with industry professionals

The key of creating a great online community around a brand is being in touch with other industry professionals that can provide a valuable insight into community’s interests—such as journalists, influencers, and other industry professionals.

 

Community managers use their people skills to maintain a relationship with other possible sources of ideas and information that they can later use to create engaging content. They also rely on industry professionals to promote the brand via social media and boost the marketing campaign.

Roles a Community Manager Typically Collaborates With

To achieve the best possible results, Community managers must collaborate with a number of other marketing specialists. Here are the most important ones:

 

Marketing Coordinator	Creative Director	Brand Manager
Graphic Designer	Copywriter	SEO specialist
Social Media Designer	PR specialist	Marketing Manager

 

Social Media Manager Salary

The national average salary for a Social Media Manager is between $50,000 and $52,000 in the United States.

Based on the experience, the skillset, and the company, a Community Manager’s annual salary can range between $49,000 and $60,000.

What Is the Community Manager Pay Difference By Location?

Let’s see what the annual salary differences are for Community Managers in some of the largest cities in the US:

City	Average Annual Salary
San Francisco, CA	$61,042
New York, NY	$56,000
Denver, CO	$51,000
Washington, DC	$60,000
Austin, TX	$53,688
Boston, MA	$53,394
Milwaukee, WI	$48,230
Seattle, WA	$60,312

What is the Community Manager Pay Difference By Experience?

Years of Experience	Average Annual Salary
1–4	$49,000
5–9	$55,000
10–19	$60,000
20+	$60,000

Community Manager Job Description Template

[Company Name] is looking for an outgoing, talented, and creative individual to join our team as a Community Manager. We need someone to help us promote our brand and create a friendly and supportive community with our followers.   

As a Community Manager at [Company Name] you will be in charge of finding ways to reach out to social media users, start a dialogue, and create a loyal circle of followers. 

You will be working with our [insert departments—e.g., Sales, Marketing, Design] to help gain insight into the reputation of the brand among the community, upgrade the quality of content posted on social media, and develop a strategy for gaining more followers. You should have significant experience with managing social media, and great people and organization skills.

Community Manager Responsibilities

• Scheduling and posting of engaging content on different social media platforms
• Monitoring discussions, posting comments, and answering questions in a timely manner
• Collaborating with strategy, marketing, and production team on a day-to-day basis 
• Analyzing social media metrics and finding a way to use results for developing marketing strategies
• Identifying new online channels and keeping track of new social media trends and technology developments
• Collaborating with sales teams on launching new products
• Redirecting customer questions and complaints to customer services and other channels

Community Manager Requirements

• Bachelor’s degree in communications, marketing, or any other related field
• +1 years of experience in community management
• Excellent understanding of social media platforms, their content format, and usage
• Advanced writing communication skills
• Knowledge of current trends and a strong sense of creativity and individuality, with a desire for further improvement 

A Social Media Manager is someone who runs a brand’s accounts on social media—Facebook, Instagram, Twitter, and LinkedIn. They act as the ‘voice of the brand’ on social media by conveying the brand’s message and interacting with the audience. This involves implementing the social media strategy, developing and posting content, responding to comments, and monitoring the brand’s social media metrics.

Similar Job TItles:

Social Media Strategist, Social Media Specialist, Social Media Intern, Social Media Consultant, Social Media Evaluator

What Does a Social Media Manager Do?

A Social Media Manager creates and implements a social media marketing plan and handles all of the branded content on various social platforms. 

Here’s a list of activities a Social Media Manager typically performs:

1. Creates a social media marketing strategy
2. Develops the brand’s identity
3. Participates in the creative process
4. Schedules posts
5. Develops social promotion strategies
6. Interacts with the audience
7. Monitors the metrics

Creating a Social Media Marketing Strategy

A Social Media Manager, together with other experts in the company, brainstorms and develops the entire social media marketing strategy. This involves everything from defining the goals and the posting schedule to determining what content copywriters and designers will need to create. 

Apart from putting together an overall strategy for social media, this expert also plans out individual campaigns, such as seasonal ones—Halloween, Black Friday, Easter—and promotional campaigns for a specific service, product, or category.

Developing the Brand’s Identity

Consistency is key when it comes to branding. A Social Media Manager must fully understand the wants and needs of the brand’s target audience and develop the brand’s identity and voice accordingly. 

They must ensure that both the brand’s posts and the replies on social media are in line with the existing brand image. This includes everything from the choice of colors for visual designs to the choice of words and the tone the brand is using when addressing fans, followers, and customers. 

Participating in the Creative Process

As someone who defines the brand’s goals on social media and develops the brand’s identity, a Social Media Manager should work closely with the design and copywriting team to ensure the quality of the deliverables. 

Here, a Social Media Manager takes on the role of a QA (Quality Assurance). Before posting anything on social media, they need to ensure that both the design and the copy align with the brand’s messaging. 

Scheduling Posts

Social Media Managers also handle the logistics of posting on different social platforms. They are responsible for creating a social media content calendar and making sure all the deliverables are completed and posted at the right time. 

This may also involve researching the best times to post on different social media channels, monitoring the engagement levels, and refining the strategy. 

Developing Social Promotion Strategies

Apart from social media content strategies, Social Media Managers also handle paid promotions on the platforms. They gather the data and provide valuable insights regarding paid advertising, as well as help develop and run paid campaigns. 

Social Media Managers may also search for and contact influencers if the brand wants to leverage influencer marketing. This can involve putting together emails and negotiating the price with the influencers. 

Interacting With the Audience

As the voice of the brand, social media managers handle all of the communication with the audience on social media. They reply to tweets and comments, answer the audience’s questions, respond to inquiries, and monitor reviews. 

Monitoring the Metrics

Social Media Managers must be familiar with social analytics and keep track of all the relevant metrics, such as:

• Likes, comments, retweets
• Brand mentions
• Post engagements
• Conversions
• Post reach
• Click-through rates

Roles a Social Media Manager Typically Collaborates With

Depending on the structure of the company, a Social Media Manager can work closely with a number of different roles. Here are the most common ones:

Roles Social Media Managers Collaborate With
Community Manager	Marketing Manager	SEO Specialist
Graphic Designer	Copywriter	Creative Director
Marketing Analyst	Brand Manager	Market Research Analyst

Social Media Manager Salary

The average annual salary for a Social Media Manager in the United States is around $50,000. 

Depending on the experience, the skillset, and the company, a Social Media Manager’s annual salary can range between $35,000 and $78,000.

What Is the Social Media Manager Pay Difference by Location?

Here is how an average annual Social Media Manager salary differs in major U.S. cities:

City	Average Annual Salary
San Francisco, CA	$61,975
Seattle, WA	$54,211
Denver, CO	$50,140
Austin, TX	$48,762
Washington, DC	$55,193
Milwaukee, WI	$49,069
Boston, MA	$55,862
New York, NY	$59,645

What Is the Social Media Manager Pay Difference by Experience?

The level of experience also impacts a Social Media Manager’s salary. Here’s a table of average Social Media Manager salaries by experience level:

Years of Experience	Average Annual Salary
< 1	$40,000
1–4	$49,000
5–9	$61,000
10–19	$67,000
20+	$59,000

Social Media Manager Job Description Template

[Company Name] is looking for a talented, experienced, and creative Social Media Manager to join our team and help us grow through social media. 

As a Social Media Manager at [Company], you will be responsible for developing and implementing a content strategy and managing our brand’s [a list of relevant social media platforms] profiles. 

You’ll be working alongside our [insert departments—e.g., Sales, Marketing, Design] team, with the goal of increasing brand awareness, boosting audience engagement, and driving sales and conversions. You should have strong communication and leadership skills, as well as an eye for detail. 

Social Media Manager Responsibilities

• Develop, manage, and oversee the company’s social media strategy
• Create a detailed content calendar
• Schedule social media posts
• Work with the copywriting and design teams to ensure the content aligns with the brand’s image 
• QA all the deliverables before posting
• Attend and host educational workshops
• Interact with the audience on all social media channels
• Create a strong network by engaging influencers and industry professionals
• Monitor user engagement and measure the effectiveness of every individual campaign
• Keep track of relevant metrics and provide constructive feedback to improve the company’s social media presence

Social Media Manager Requirements

• 1–3 years of experience as a Social Media Manager (or 3+ years of experience in a similar role)
• Bachelor’s degree in Marketing or another relevant field
• Thorough understanding of Facebook, Instagram, Twitter, Pinterest, and other social media
• Basic understanding of SEO
• Solid understanding of social media KPIs
• Great communication and interpersonal skills
• Attention to detail
• The ability to work in a team environment
• Excellent organizational and time management skills
• Experience in doing audience research and creating buyer personas

A company’s Public Relations Manager is the corporate officer solely responsible, both internally and externally, for managing the communication risks and opportunities of a company. Usually, this executive is responsible for communications to a wide variety of stakeholders, including workers, shareholders, media, blogs, business community influencers, news outlets, the community, and the public. The Public Relations Manager will usually collaborate with others in the organization to connect with investors, analysts, clients, and members of the board of the company. In order to advise and engage in decisions that can influence the company’s ongoing image, most companies may rely heavily on the Public Relations Manager.

Similar Job Titles:

Public Relations Officer, Public Relations Specialist, PR Officer, PR Marketing

What Does a Public Relations Manager Usually Do?

The Public Relations Manager is the head of communications, public relations, and/or public affairs in an organization. Usually, a corporation’s Public Relations Manager reports to the chief executive officer (CEO). 

Here’s a rundown of tasks usually conducted by a Public Relations Manager:

1. Strategic account management
2. Compliance monitoring and evaluation
3. Legal department
4. Operational management and support
5. Organisational performance reporting

Strategic account management

Establish cost effective, efficient and robust communication channels with all Public Sector clients; electronic media and face to face contact meetings must be established and framed to ensure working sessions with project managers and operational staff are conducted at least once per week to provide feedback, solicit approvals and to invoke critical actions and decision making

Monitor, evaluate, control and report to all clients on compliance with defined protocols and methodologies, close out of activities and specific performance deliverables achieved, and key interventions/recommendations required to be initiated aimed at enhancing overall performance of the programme.

Compliance monitoring and evaluation

Assume operational responsibility and accountability for the monitoring, evaluation and reporting of all collection activities and account outcomes, ensuring all actions initiated and outcomes pursuant thereof, comply fully with all terms and conditions imposed in terms of all approved workflows and standard operating procedures.

Legal department

Public Relations Manager is to review statuses, action, and ensure that accounts meet minimum requirements for legal action to commence. All matters that don’t meet the minimum legal requirements must be fully assessed for root causes, investigated and confirmed to be unviable.  The Public Relations Manager is to ensure that the legal status of all accounts assigned to portfolio’s are updated within clients operating systems monthly, and legal status reports have been supplied to portfolio managers at client level.

Operational management and support

Work closely with the company’s cross functional teams to ensure efficient, effective and economical execution of large-scale projects. As a member of the team, the Public Relations Manager will be required to closely interact with the Chief Operating Officer, Creative Director, and Team Leaders.

Organisational performance reporting

Prepare a monthly consolidated statistics report on all actions initiated at Public Sector level, including details such as, campaign actions planned, campaigns activated by channel, actions successfully executed, actions failed by type, and outcomes of actions.

Roles a Public Relations Manager Typically Collaborates With

Public relations managers can work closely with several different departments depending on the company’s structure. The most common are:

Roles Public Relations Managers Collaborate With
Human Resources	Creative Director	Account Manager
CEO	Marketing Officer	Strategy Officer
Chief Legal Officer	Admin Officer	Chief Brand Officer

Public Relations Manager Salary

The typical annual salary is around $69,000 for a Public Relations Manager in the United States. 

Depending on the level of prior experience, the skillset, and the company, a Public Relations Manager’s annual salary can range between $45,000 and $100,000.

What is the Public Relations Manager Pay Difference by Location?

This is how the pay of an average annual Public Relations Manager in major U.S. cities differs:

City	Average Annual Salary
San Francisco, CA	$87,659
Seattle, WA	$75,316
Denver, CO	$68,110
Austin, TX	$73,698
Washington, DC	$74,315
Milwaukee, WI	$49,440
Boston, MA	$78,484
New York, NY	$70,794

What is the Public Relations Manager Pay Difference by Experience?

The skill degree also determines the pay of a Public Relations Manager. Here’s a table of total wages for Public Relations Managers by level of experience:

Years of Experience	Average Annual Salary
< 1	$45,000
1–4	$57,000
5–9	$72,000
10–19	$79,000
20+	$76,000

Public Relations Manager Job Description Template

[Company Name] is looking for a dynamic Public Relations Manager to join the team and assist in assuming operational responsibility and accountability of the company.

As a Public Relations Manager at [Company], you will be in charge of building strong, sustainable and profitable relationships. You are expected to engage, consult and manage customer relationships and expectations by proactively providing high levels of responsiveness to the needs of our key customers in the public sector, influencing the adoption of best-of-breed approaches, mitigating bottlenecks and overcoming limitations imposed by customers.

Public Relations Manager Responsibilities:

• Planning, developing, and implementing PR strategies
• Managing enquiries from media, individuals, and other organisations
• Researching, writing, and distributing press releases to targeted media
• Planning publicity strategies and campaigns
• Organising events including press conferences, exhibitions, open days and press tours
• Managing and sharing content with users on social media sites such as Twitter and Facebook
• Managing the PR aspect of a potential crisis
• Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc
• Analysing media coverage
• Distributing information about new promotional opportunities and current PR campaigns progress
• Speaking publicly at interviews, press conferences and presentations

Public Relations Manager Requirements:

• Bachelor/Master’s degree in PR, management, business, marketing, or related field
• Experience required in PR, marketing, event planning or related field of minimum 3 years
• Strong interpersonal skills
• Excellent communication skills both oral and written
• Creative writing
• Ability to multitask and work good under pressure
• Excellent time management skills
• Problem solving oriented
• Analytical skills
• Ability to work in team as well as independently