Media & Creative Job Descriptions

Graphic Designer Job Description

Graphic designers combine their creativity and artistic talent with their mastery of technologies to create text and images for a variety of clients – from the designing of one small logo to the creation of an entire branding package.

Similar Job Titles:

Digital Designer, Web Designer, UX Designer, Social Media Designer

What Does a Graphic Designer Usually Do?

Graphic Designers design graphics for  media products, such as magazines, labels, advertising, and signage.

Here’s a list of activities a Graphic Designer typically performs:

  1. Meets with clients or the art director to determine the scope of a project
  2. Expands on the company’s visual identity
  3. Engages in the Complete Artistic Process
  4. Presents design concepts to clients or art directors
  5. Incorporates changes recommended by clients or art directors into final designs
  6. Reviews designs for errors before printing or publishing them

Meeting With Clients To Determine Project Scope

A Graphic Designer, along with different specialists in the organization, conceptualizes and builds up the visual components that will ultimately fit the client’s needs. This involves everything from defining the goals and concepts to determining what the client has visualized in their mind. 

Aside from assembling a strategy for the design work, Graphic Design specialists also plan out seasonal makeovers – for example, holiday rebranding and summer/winter designs.

Expanding on the Company’s Identity

When it comes to branding, continuity is paramount. A Graphic Designer must understand the brand’s desires and needs and create the visual identity of the brand accordingly. 

This encompasses everything from the choice of graphic design colors and photographs to the visual tone that the brand uses. 

Engaging in the Complete Artistic Process

A Graphic Designer should collaborate closely with all members of the branding and copywriting team, as they are someone who determines the brand personality and ensures the consistency of the deliverables. 

In the brief and drafts timeline, a Graphic Designer will give constant feedback to the Art Director and client, ultimately establishing the visual identity of the brand. 

Present Design Concepts to Clients

Graphic Design is important for marketing and selling products, and it is a critical component of brochures and logos. Graphic Designers often work closely with people in advertising and promotions, public relations, and marketing.

This will also involve researching the current and predicted design trends, presenting the research to the client for feedback, and refining the strategy further if need be. 

Incorporate Changes Into Final Design

Frequently, designers specialize in a particular category or type of client. For example, some designers create the graphics used on product packaging, and others may work on the visual designs used on book jackets. This provides fresh eyes to a client’s goal. 

There are times a client may go against a Graphic Designer’s initial design. This is when Graphic Designers should gather the data, provide valuable insights regarding the design and ultimately incorporate the client’s changes into the final design. This can involve putting together meetings and brainstorming further with the Art Director and client. 

Review Designs Before Publishing

As the visual perception of the brand, Graphic Designers need to ensure that the final design represents the product accurately. This means there will be multiple reviews and edits with the design team before the design is ready to capture the targeted audience. 

Roles a Graphic Designer Typically Collaborates With

A Graphic Designer may work closely with a variety of distinct positions depending on the nature of the business. The most common ones are:

Roles Graphic Designers Collaborate With
Art Directors Copywriters Photographers
Social Media Manager Market Research Executive Creative Director
Marketing Manager Brand Manager Market Research Analyst 

Graphic Designer Salary

The average annual salary for a Graphic Designer in the United States is around $55,000. 

Depending on the range of skills, experience, and organization, a Graphic Designer’s yearly compensation can be in the range of $39,000 and $73,000.

What Is the Graphic Designer Pay Difference by Location?

Here is how an average annual Computer Graphic Design salary differs in major U.S. cities:

City Average Annual Salary
San Francisco, CA $69,800
Seattle, WA $61,100
Denver, CO $56,500
Austin, TX $54,900
Washington, DC $62,200
Milwaukee, WI $55,300
Boston, MA $62,900
New York, NY $67,200

What Is the Graphic Design Pay Difference by Experience?

A Graphic Designer’s compensation can vary depending on the level of experience. Below is a table of the average pay rates by experience level for a Graphic Designer:

Years of Experience Average Annual Salary
< 1  $39,000
1–4  $43,000
5–9 $49,000
10–19  $51,000
20+ $52,000

Graphic Designer Job Description Template

[Company Name] is searching for a skilled, experienced, and inventive Graphic Designer to join our group and assist us with developing the brand’s visual identity. 

As a Graphics Designer at [Company], you will be responsible for interpreting the brand and marketing needs of clients to drive sales/revenue and convey a certain message to consumers.

Some of the internal departments you’ll be working closely with include [insert departments—e.g., Creative Director, Photography, Design] to bring the brief and concept to life based on the client’s needs and vision. To thrive, you’ll need to be self-motivated, have excellent communication skills, and show keen attention to detail. 

Graphics Designer Responsibilities

  • Design and develop product brand identity
  • Direct marketing design projects
  • Collaborate with multiple departments
  • Create and assemble images and graphics to produce designs for websites, print media, product design, displays and productions

Graphics Designer Requirements

  • 1–3 years of experience as a Graphic Designer (or 3+ years of experience in a similar role)
  • Be creative, adaptable to trends and conceptualise original ideas
  • Have a strong, well-rounded portfolio that showcases your individual design aesthetic
  • Good communication skills to accurately convey your concepts to clients and team members
  • Be a skilled user of design software such as Adobe Illustrator, Photoshop, and InDesign
  • Mindful of client’s needs and the time and costs associated with what you will be delivering
  • Have an active interest in art/design and passionate about the work you deliver
Media & Creative Job Descriptions

Web Designer Job Description

A Web Designer designs, builds and modifies websites according to client needs and is both creatively and technically adept at meeting client requirements.

The Web Designer job is part creativity, part artistic understanding and part technical know-how in turning the creative/artistic ideas into user-friendly reality.

On the creative side, the Web Designer must be able to understand the client’s business, ethos and positioning and create a web presence that perfectly represents them.

On the artistic side, the Web Designer needs to create sites that are visually appealing, user-friendly and differentiated from competitors.

In technical terms, the Web Designer must be conversant enough with the latest technology and programming languages to build a website that functions, is fast, secure and easily manageable.

All in all, the Web Designer’s job will require the following skills and attributes:

  • Knowledge and experience of all major programming disciplines (webpage programming, scripting, imaging, animation, multimedia design)
  • Ability to think in client terms
  • Ability to conceptualize from a client brief
  • Ability to move from concept to execution
  • Understanding of target audience, including demographics, behaviour and preferences
  • Thoroughness, detail-focus and a desire for excellence in all aspects of execution

Successful Web Designers are highly sought-after resources – artistic and intuitive on the one side, yet process-driven and accurate on the other.

The work environment will range from positions in dedicated web design houses to in-house positions in larger corporates. While the Web Designer will typically report to a supervisor, career growth, based on success, can be rapid.


Similar Job Titles:

Web Developer, Web Content Creator, Website Designer, Web Consultant, Front End Developer  


What Does a Web Designer Typically Do?

A Web Designer will work with clients to conceptualize a solution that exactly meets their needs on all levels – artistic, functional and technical. Having agreed on the concept with the client, the Web Designer will then create a new site or upgrade an existing one to turn the brief into reality. This will take into account the client’s desired “look and feel”, all the functionality the client requires and the technical specifications (security, accessibility, speed etc.) necessary for the site to function sustainably and safely.

In short, the Web Designer performs the following tasks:

  • Eliciting exact client requirements for look and feel, functionality and technical sophistication
  • Conceptualizing solutions with the client
  • Planning, designing and building the site
  • Writing copy for the site
  • Designing and building in visual imagery and multimedia content
  • Incorporating required functionalities into the site
  • Ensuring client requirements on speed, user-friendliness, accessibility and security are met
  • Testing the site
  • Continuously monitoring for required fixes, updates of corrections



Eliciting Exact Client Requirements

This involves intense consultation with the client in order to exactly understand their organization, their day-to-day business, their goals for the website and their technical requirements. Typically this will be a protracted process and will require great empathy from the Web Designer

Conceptualizing Solutions

This is the creative center of the Web Designer’s job, in which the Designer’s ideas must exactly match what the client is looking to achieve

Planning, Designing and Building the Site

This is the technical exercise of programming the basic site to be ready for population – complexity will vary dependent on client needs (e-commerce vs. shop-window sites, B2B vs. B2C sites)

Writing Copy for the Site

While some clients may provide copy, it often falls to the Web Designer to populate the site with the right messages, information and content as required by the client

Designing and Building in Visuals and Multimedia

Again, this may be provided by the client or may need to be created, but it must then be built into the site in a way that enhances, rather than detracts from, the site and the client’s goals

Incorporating required functionalities into the site

This is the technical exercise of building in links, functions, payment gateways etc. to client specifications – all of which must be stress-tested and safe

Ensuring speed, user-friendliness, accessibility and security specifications are met

Success here will depend on the Web Designer’s technical proficiency and skill in writing code that works, delivers to spec and does not result in a slow or cluttered site. User-friendliness also taps into the Web Designer’s ability to think as the client’s intended audience

Testing the Site

The Web Designer must be dedicated enough to crash-test every aspect of the site, ensuring a “right-first-time” handover to the client

Continuously monitoring for required fixes, updates of corrections

The successful relationship between Web Designer and client should be a long-term one, with suggestions for improvements flowing from both sides


Roles a Web Designer typically collaborates with


Sales Manager Account Executive Sales Representative
Account Manager Brand Manager Creative Director
Product Manager Business Development Manager IT Manager
Project Manager  


Web Designer Salary

How much does a Web Designer typically make?

The national average salary for a Web Designer will typically be between $50,000 and $77,000 per annum in the US. The median is around $65,490  

What is the Web Designer pay difference by location?

Average salaries for a Web Designer differ by location as follows:

City Average Salary
San Francisco, CA $81,862
Seattle, WA $71,607
Denver, CO $66,230
Austin, TX $64,409
Washington, DC $72,903
Milwaukee, WI $64,815
Boston, MA $73,787
New York, NY $78,784


What is the Web Designer pay difference by experience level?

Depending on experience, pay will vary as follows:

Experience Level Average Salary
< 1 year $64,317
1-4 years $65,675
5-9 years $66,603
10-19 years $66,603
20+ years $66,603



Web Designer Job Description Template

Key Responsibilities

[Company Name] is looking for a dynamic, experienced and talented Web Designer to join our team and enhance the web design function for our clients.

As a Web Designer with [Company Name], you will be part of a talented, dynamic team driven by a passion to deliver improvements to our clients’ businesses.

You’ll be working closely with clients to understand their needs, develop concepts that excite them and deliver web presence that delivers true benefit while maintaining the highest standards of  security, stability and user-friendliness.

The Web Designers tasks will include, but are not limited to:

  • Working with clients to understand their exact needs
  • Developing concepts that are on spec, on time and on budget
  • Turning the concepts into either new sites or improved existing sites
  • Ensuring that all required functionalities are incorporated as per client wishes
  • Building in multimedia content to enhance the clients’ sites
  • Testing to ensure functionality, security and stability of clients’ sites
  • Respecting deadlines and overperforming versus expectation

Required Skill Set

The Web Designer should possess the following qualifications, skills and attributes:

  • Recognised diploma in a relevant field
  • Knowledge of all major front-end programming languages (JavaScript, HTML, CSS and JQuery)
  • Understanding of content management systems
  • Experience of working across different browser platforms
  • Experience of SEO principles
  • Understanding of international web protocols and standards
  • Excellent communications skills on all levels
  • Proven creative thinking ability
  • Proven ability to drive from client interface to concept to execution
  • Demonstrable comfort in owning a project from cradle to grave
Media & Creative Job Descriptions

Creative Director Job Description

The job of a Creative Director is to manage a team of Designers, Developers, Content Writers,  Videographers, Photographers, and other creative professionals by providing direction and guidance for a variety of projects. 

Depending on the company, Creative Directors can work as Managers or take on a variety of creative tasks. They often develop concepts for the company’s branding and products. They create plans and layouts for ads and digital publications, and ensure that the creative staff comes up with high-quality content that supports the brand’s consistency. 

A Creative Director often works closely with an Art Director, providing a vision that the latter executes by providing concrete guidelines on what the copy, videos, images, and illustrations should look like. 

Similar Job Titles:

Content Manager, Brand Manager, Social Media Manager, Marketing Director

What Does a Creative Director Generally Do?

Based on the company’s needs, a Creative Director can be assigned to a variety of tasks. Some of the most common responsibilities of a Creative Director are:

  1. Defining a vision for creative efforts
  2. Maintaining a consistent look and feel
  3. Setting up a budget and timeline
  4. Managing a team of creative professionals

Defining a Vision for Creative Efforts

A Creative Director has a holistic approach to the creative project, defining the vision that encompasses branding, marketing campaigns, and advertising messages. They can be assigned to work on a project that mixes print and digital efforts or focus on one of those aspects specifically. 

Maintaining a Consistent Look and Feel

Based on their vision, a Creative Director needs to evaluate copy, design, and various marketing practices, to ensure that the project represents the brand effectively. This means that they need to maintain a cohesive look and feel for every creative aspect of the project. 

All the visuals, messages, and interactive elements need to fit the Creative Director’s concept and reflect the company’s values and mission.

Setting Up a Budget and Timelines

A Creative Director needs to set up a budget for the projects and create timelines based on specific requirements. This includes planning tasks, organizing schedules for long-term and short-term projects, and making sure that the team meets the projects’ goals and deadlines. 

One of the essential tasks of a Creative Director is to make sure that the execution of all the planned creative tasks doesn’t surpass the budget restrictions.

Managing a Team of Creative Professionals

A Creative Director carries the responsibility of being a mentor to the entire team of creative professionals, such as Copywriters, Photographers, Graphic Designers, etc. Creative Directors need to nurture the team’s creative ideas and track how each member is performing. 

Depending on the company, a Creative Director can be responsible for recruiting and managing both full-time and freelance members of the creative team.

Roles a Creative Director Typically Collaborates With

Based on their assigned responsibilities in the company, a Creative Director collaborates with a variety of crucial roles, such as:

Roles Creative Directors Collaborate With
Brand Manager Videographer Marketing Specialist
Graphic Designer Content Writer Photographer
Copywriter Product Manager Web Developer

Creative Director Salary

The average annual salary of a Creative Director in the United States is $120,000.

Depending on various factors, such as their skill set and education, the salary of a Creative Director ranges from $59,000 to $191,00.

What Is the Creative Director Pay Difference by Location?

In some of the most prominent cities in the United States, the average annual salary of a Creative Director is:

San Francisco, CA $155,088
Seattle, WA $135,658
Denver, CO $125,472
Austin, TX $122,023
Washington, DC $138,115
Milwaukee, WI $122,791
Boston, MA $139,790
New York, NY $149,256

What Is the Web Developer Pay Difference by Experience?

Based on how many years of experience they have in the field, the average annual salary of a Creative Director is:

Years of Experience Average Annual Salary
< 1  $117,332
1–4  $118,864
5–9 $123,458
10–19  $131,805
20+ $147,626

Creative Director Job Description Template

[Company Name] is looking for a talented and experienced Creative Director to be in charge of our company’s creative team. Your job will be to define a vision aligned with our brand and provide direction and guidance to our creative professionals on how to bring it to life. 

Your responsibility will be to determine a budget necessary for the execution of each project and set up timelines based on specific requirements. You will recruit Copywriters, Videographers, Graphic Designers, and other creative individuals, and monitor their overall performance. You’ll also be collaborating with our marketing department to ensure that our content meets customer expectations.

We’re looking for candidates with excellent interpersonal and communication skills that are experienced with project management. You need to have strong leadership qualities and know how to get the best out of our creative team’s capabilities.

Creative Director Responsibilities

  • Oversee the team’s creative efforts and work with them to develop fresh ideas for the company’s branding and marketing campaigns
  • Assess data and marketing trends to create relevant and valuable concepts
  • Track the team members’ performance and assign project workload
  • Define and monitor the project’s budget and deadlines
  • Lead the team to create exceptional content that represents the brand effectively
  • Ensure consistency throughout different project-related efforts
  • Assist in recruiting and managing full-time and freelance creative professionals

Creative Director Requirements

  • Bachelors’ degree in Graphic Design, Marketing, or another relevant field
  • Previous experience working as a Creative Director
  • Extensive knowledge of how to build and manage teams, and oversee projects and resources
  • Excellent leadership, interpersonal and communication skills
  • An innovative mindset and exceptional strategic thinking
  • Comprehensive understanding of the best web, copy, and design practices
  • Solid experience with finances and budgeting