Social Media Strategists represent a bridge between the brand and the social media community. They are in charge of planning, strategizing, and running a marketing campaign on social media networks. Their goal is to reach the audience and upgrade the presence and impact of the brand within social media users.
Social Media Strategists collaborate with the Marketing and Sales department of the company and use their creativity and analytic skills to identify and reach potential customers via social media.
Similar Job Titles:
Social Media Specialist, Community Manager, Social Media Manager, Marketing Manager, Social Media Designer
What Does a Social Media Strategist Usually Do?
Social Media Strategists use their marketing expertise to get social media followers interested in the product of a particular brand. They analyze the market to find target audiences and develop creative marketing strategies to help businesses reach possible customers through social media.
Here’s a list of activities a Social Media Manager typically performs:
- Develops and implements social media marketing strategies
- Builds an online community
- Coordinates with the marketing, product, and sales department
- Monitors the brand’s mentions
- Monitors and suggests content improvement
- Collaborates with industry professionals
Develops and implements social media marketing strategies
Social Media Strategist’s job is creating engaging marketing strategies to attract possible customers for the company. This process includes targeting a certain demographic, analyzing the optimal time for publishing the campaign, and figuring out which social media to use.
Once they define a potential customers’ profile, Social Media Managers collaborate with other members of the marketing department in creating a campaign that appeals to their interests, needs, and attitude.
Builds an online community
Social Media Strategist relies on the analysis of the market and creativity to form an online community that is loyal to the brand. The goal is to create a long-lasting influence of the brand and transcend any current trends and interests.
Polls, jokes, and storytelling are some of the go-to strategies in creating online content that will ensure a long-lasting relationship between a brand and the members of the online community.
Coordinates with the marketing, product, and sales department
When developing a marketing strategy, Social Media Strategists have to coordinate with different departments in order to achieve the company’s goals. That means they have to be team-oriented and accept suggestions and guidelines to know which direction they should take when promoting a brand.
From defining a product and sales objective, to deciding on a certain aspect of the marketing campaign, Social Media Strategist’s job is all about collaboration and team spirit.
Monitors the brand’s mentions
Social Media Strategists oversee the overall sentiment of the users towards the brand, following the launch of a new campaign. That means acting as a PR of the digital world.
Social Media Strategists must ensure only the positive comments and mentions circle the social networks, and is in charge of limiting any negative feedback. They do so by responding to comments or questions regarding the brand in a timely manner.
Monitors and suggests content improvement
The right type of content is the tool for reaching social network audiences. Social Media Strategists have to make sure only the most engaging, up-to-date content is posted on social media.
They use their knowledge of current trends, popular topics, and community interests to suggest content that will attract most followers and create a dialogue between them.
Collaborates with industry professionals
Networking is one of the most important aspects of creating a successful marketing campaign. Social Media Strategists must keep in touch with other industry professionals to be aware of the latest trends.
Influencers can improve the outcome of a marketing campaign, so Social Media Strategists must collaborate with them to ensure the best results.
Roles a Social Media Strategist Typically Collaborates With
Depending on the structure of the company, a Social Media Strategist can work closely with a number of different roles. Here are the most common ones:
| Roles Social Media Strategists Collaborate With | ||
| Marketing Director | Marketing Manager | SEO Specialist |
| Graphic Designer | Brand Manager | Creative Director |
| Marketing Analyst | Copywriter | Video Editor |
Social Media Manager Salary
The average annual salary for a Social Media Strategist in the United States is around $52,000.
Depending on the experience, the skillset, and the company, a Social Media Strategist’s annual salary can range between $36,000 and $78,000.
What is the Social Media Strategist Pay Difference By Location?
Here is the difference of average annual Social Media Strategist salary between major U.S. cities:
| City | Average Annual Salary |
| San Francisco, CA | $64,278 |
| Seattle, WA | $62,988 |
| Denver, CO | $51,726 |
| Austin, TX | $62,083 |
| Washington, DC | $56,754 |
| Milwaukee, WI | $55,000 |
| Boston, MA | $48,931 |
| New York, NY | $65,059 |
What is the Social Media Strategist Pay Difference By Experience?
The level of experience also impacts a Social Media Strategist’s salary. Here’s a table of average Social Media Strategist salaries by experience level:
| Years of Experience | Average Annual Salary |
| < 1 | $40,000 |
| 1–4 | $50,000 |
| 5–9 | $64,000 |
| 10–19 | $73,000 |
| 20+ | $68,000 |
Social Media Strategist Job Description Template
[Company Name] is looking for a talented, energetic, and creative individual with a passion for social media to fill in the position of a Social Media Strategist. This position requires a goal-oriented person with the knowledge of networking, great people and organization skills, and a developed team spirit.
As a Social Media Strategist, you will be working closely with our [insert departments—e.g., Sales, Marketing, Design] on developing engaging marketing strategies to promote and improve our brand’s image on social networks, primarily [list relevant social media platforms].
A Social Media Strategist has to be great at verbal communication and writing, as well as time and workload management, to ensure the best results for our clients.
Social Media Strategist Responsibilities:
- Creating and delivering new, and managing existing social media strategies across networks
- Creating content for social media platforms
- Collaborating with Marketing department to create new, effective strategies
- Analyzing the impact of the brand and success of the marketing campaigns across social networks
- Providing regular feedback to other departments to help improve the company’s presence on social media networks
- Researching and implementing new social media trends
Social Media Strategist Requirements:
- A bachelor’s degree in Marketing or a related field
- X years of experience as a Social Media Strategist or similar role
- Extensive knowledge of social media platforms, such as Facebook, Instagram, or Twitter, and experience in using them for professional purposes
- Excellent interpersonal and communication skills
- Great multitasking abilities
- A developed team spirit and the ability to cooperate with different departments on a daily basis
- Good organization and time-management skills
- Familiarity with web design, graphic design, and photo editing