A Social Media Designer crafts high-quality graphic content and posts it on all the company’s social media profiles. Their job is to employ their graphic design and programming skills to create compelling posts, pages, and applications that drive traffic and boost conversions.
They also need to possess extensive marketing knowledge to be able to come up with the most appropriate content for a specific target audience.
Similar Job Titles:
Social Media Strategist, Social Media Manager, Social Media Intern, Social Media Specialist
What Does a Social Media Designer Usually Do?
- Develop new concepts
- Designing top-notch visual content
- Test graphics on different devices
- Improve marketing efforts
- Strengthen the brand image
Developing New Concepts
A Social Media Designer develops fresh concepts for creating graphic content in line with the company’s goals. They need to track developments of various social trends and patterns and determine the best solutions for crafting relevant and valuable posts for different social media channels.
A Social Media Designer needs to determine the best way to present those concepts to a target audience, with the goal to convert followers into customers.
Designing Top-Notch Visual Content
Designing and implementing high-quality graphic content is one of the main priorities of a Social Media Designer. This includes a variety of visual content types, such as:
- High-quality and attention-grabbing images that grab the users’ attention and improve the brand’s credibility
- Visually compelling infographics that present valuable information about your company in a compelling way
- Quote graphics that reflect the vision and message of your brand, enabling followers to relate and build a relationship with your business
- Customer testimonials that present your company’s success in a way that builds trust and drives followers to convert
- Logos and fonts that maintain brand consistency and professionalism
Testing Graphics on Different Devices
An essential part of the Social Media Designer’s job is to ensure that all the graphic elements that they create are presented on different devices flawlessly. This includes providing the best possible user experience for the large chunk of your audience that consists of mobile users.
Improving Marketing Efforts
A Social Media Designer works closely with the marketing department to create a strong social media presence. This includes designing top-notch content for ads, banners, product pages, etc.
It’s crucial for a Social Media Designer to be up to date with current marketing trends so that they can create adequate visual content that generates conversions and sales. They also need to be well acquainted with the newest SEO practices to ensure that the content is shown by search engines prominently.
Strengthening the Brand Image
A Social Media Manager creates and manages the overall look and feel of various types of content that the company posts on its social media profiles. Their job is to ensure that all the marketing materials have a consistent design and message.
By maintaining visual consistency, Social Media Managers boost the brand image, loyalty, and recognition.
Roles a Social Media Designer Typically Collaborates With
Based on the structure of your business, a Social Media Designer will collaborate with different crucial roles. Some of those positions are:
| Roles Social Media Designers Collaborate With | ||
| Content Manager | Creative Director | SEO Specialist |
| Web Developer | Graphic Designer | Computer Programmer |
| Marketing Director | Brand Manager | Product Manager |
Social Media Designer Salary
In the United States, a Social Media Designer earns an annual salary of approximately $48,000.
Based on their set of skills and level of experience, the salary of a Social Media Designer ranges from $34,000 to $66,000.
What Is the Social Media Designer Pay Difference by Location?
Here’s a table listing the average annual salary of a Social Media Designer in some of the most prominent cities in the United States:
| City | Average Annual Salary |
| San Francisco, CA | $59,471 |
| Seattle, WA | $52,021 |
| Denver, CO | $48,115 |
| Austin, TX | $46,792 |
| Washington, DC | $52,963 |
| Milwaukee, WI | $47,086 |
| Boston, MA | $53,605 |
| New York, NY | $57,235 |
What Is the Social Media Designer Pay Difference by Experience?
The Social Media Designer pay varies in line with their level of experience. Here’s a table of average Social Media Designer annual salaries based on how much experience they have in the field:
| Years of Experience | Average Annual Salary |
| < 1 | $39,000 |
| 1–4 | $43,000 |
| 5–9 | $49,000 |
| 10–19 | $51,000 |
| 20+ | $52,000 |
Social Media Designer Job Description Template
We at [Company Name] are looking for a talented Social Media Designer with excellent attention to detail. They will be responsible for designing original content on all our social media channels, including [list relevant social media platforms].
As a Social Media Designer at [Company], you will create high-quality graphic materials that will boost our brand image and help us build a loyal customer base. Your job will also be to work with our programmers on developing attention-grabbing apps for boosting engagement and increasing conversions.
As a Social Media Designer, you need to be exceptionally creative and motivated. This position requires extensive marketing knowledge and comprehension of social media trends. You need to have great communication and organizational skills, and be able to both come to decisions independently and work in a team environment.
Social Media Designer Responsibilities
- Design top-notch graphic content for different social media channels
- Develop fresh concepts based on company goals and current social media trends
- Analyze design briefs and outline requirements
- Present ideas and drafts to the team
- Ensure that all the graphic elements are consistent in terms of style, colors, and message
- Test graphic elements on different devices
- Utilize programming skills to create engaging apps and build exceptional pages
- Work with the marketing team to build a strong social media presence
- Measure key performance indicators and provide suggestions on what can be improved
Social Media Designer Responsibilities
- Bachelor’s Degree in Graphic Design or Computer Sciences
- Excellent communication and organizational skills
- Ability to create unique content
- Exceptional creative skills
- Proficiency in graphics editing software such as Adobe Illustrator and Photoshop
- Comprehensive understanding of marketing practices
- Solid programming skills