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Business Development Manager Job Description

A Business Development Manager’s primary aim is to find potential business opportunities. What form this takes would depend on the precise nature of the company. The task will include exploring the identification of new markets, new alliances, new ways of targeting established markets, and new offers of goods or services to better serve the needs of existing markets. The Business Development Manager will use these resources to bring in more sales.

Similar Job Titles:

Development Director, Director of Business Development, Sales and Business Development, senior business development manager, marketing and business development manager

What Does a Business Development Manager Usually Do?

By using a variety of resources, such as attending meetings and networking, taking stands at exhibits and conferences, cold calling, and responding to incoming leads, a Business Development Manager will be expected to meet company goals and objectives. It is also expected that partner opportunities to cross and upsell services will be found.

Below is a list of what a Business Development Manager typically performs on a day-to-day basis:

  1. Generate leads and cold calling prospective customers
  2. Develop opportunities in target markets with support of marketing
  3. Nurture and develop relationships with key customer accounts
  4. Attend face-to-face meetings with clients
  5. Provide specialist advice on the products/services that the company is selling

Generate leads and cold calling prospective customers

Business Development Managers are in charge of the development of business solutions. The primary aim is to create more income for the organization. They’ll handle customer accounts and come up with new ideas for sales. This entails new tactics for sales, pitches for sales and business plans.

Develop opportunities in target markets

A crucial part of this job description is strategic planning, as it is the responsibility of the company developer to build the pipeline of new business coming in. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors.

Nurture and develop relationships with key customer accounts

Business growth, rather than just well-timed networking, is the creation of long-term value from clients, markets, and relationships for a company. A critical aspect of business growth is partnership management. For development, all companies rely heavily on all their stakeholders (internal and external). Business Development Managers are one of the few individuals who can, and should, step back to see all the moving parts of the organization as a relationship manager.

Attend face-to-face meetings with clients

Business Development Managers may be expected to travel with face-to-face customer meetings being key to relationship building, although the extent to which this is the case will depend on where the company is based. If the employer is based in New York, Business Development Managers might discover that most of the meetings are nearby. But if the employer is located in other states abroad, it might be expected to travel a considerable amount.

Provide specialist advice on products/services

Business Development Managers will be helping consumers not only make marketing decisions, but also business decisions. They should have a good understanding of general business plans, leaders’ concerns and challenges, consumer acquisition and retention, and the financial indicators that matter to managers. They have to be seen as a business advisor who can support the customer with the services provided by your organization to solve business problems.

Roles a Business Development Manager Typically Collaborates With

Depending on the company’s structure, a Business Development Manager may work closely with a variety of distinct functions. The most popular ones here are:

Roles Business Development Managers Collaborate With
Customer Service Marketing Team Technical Manager
Product Development Marketing Manager Strategic Manager
Sales Representative Sales Manager Graphic Designer

Business Development Manager Salary

The average annual salary is around $73,000 for a Business Development Manager in the United States.

Depending on the experience, the skillset, and the business, a Business Development Manager’s annual salary can range between $45,000 and $123,000.

What is the Business Development Manager Pay Difference by Location?

Here’s how the yearly salary of a typical Business Development Manager varies in major U.S. cities:

City Average Annual Salary
San Francisco, CA $94,848
Seattle, WA $80,584
Denver, CO $74,197
Austin, TX $67,498
Washington, DC $77,063
Milwaukee, WI $69,558
Boston, MA $79,619
New York, NY $79,744

What is the Business Development Manager Pay Difference by Experience?

The expertise level also influences the salary of a Business Development Manager. Here’s a table of average salaries by experience level of a Business Development Manager:

Years of Experience Average Annual Salary
< 1  $52,000
1–4  $62,000
5–9 $77,000
10–19  $87,000
20+ $93,000

Business Development Manager Job Description Template

[Company Name] is looking for a professional, creative and persuasive Business Development Manager to join our team. Your role will be to help us develop, expand on and sustain our customer relationships.

The Business Development Manager’s primary function is to promote new customers by networking, cold calling, advertisement, or other means of generating interest from prospective customers. The Business Development Manager must then prepare convincing approaches and pitches to encourage potential customers to do business with the company. The Business Development Manager must establish a partnership with new customers, set sales goals, and provide help that will strengthen the relationship continuously.

Business Development Manager Responsibilities:

  • Push new and emerging development in existing business segments in terms of sales.
  • Create, develop, and secure new business through direct prospecting and collaboration across a referral network
  • Advise on the compilation of target market penetration strategies and estimate the size of the opportunity in the short, medium, and long term
  • Inform the customer account strategies by researching existing market drivers, business strategic priorities, internal investment areas and key stakeholders
  • Push the product lifecycle from strategic planning to tactical activities
  • Bring new features to market by analysing proposed product requirements and product development programs
  • Prepare return-on-investment analyses and working closely with cross-functional teams
  • Assess market competition by comparing the company’s product to competitors’ products

Business Development Manager Requirements:

  • Ability to work in a high performing, experienced interconnection team
  • Experience in developing, maintaining, and strengthening business relationships
  • Ability to work independently and manage multiple priorities concurrently
  • Able to function in complex and challenging customer environments while maintaining the ability to influence change and negotiate mutually beneficial solutions and understandings
  • Demonstrates superior communication and presentation skills
  • Solution design with the ability to clearly articulate topics within all levels of the organisation, including senior management
  • Strong organizational and time-management skills
  • Able to analyse complex data to pull out trends and create glide paths
Sales Job Descriptions

Account Manager Job Description

An Account Manager is an employee who works for a business and is responsible for sales and relationship management with specific customers. They retain the current relationships of the company with a customer or group of customers, so they can continue to use the company for business. Account managers act as the interface in a corporation between the customer support and the sales staff.

Similar Job Titles:

Account Executive, Account Director, Key Account Manager, Customer Account Manager

What Does an Account Manager Usually Do?

The Account Manager is used to understand the requirements of the client, to prepare how to fulfil these requirements and as a result, to generate revenue for the business.

Here’s a list of activities an Account Manager typically performs on a monthly basis:

  1. Establish and maintain a professional relationship with clients
  2. Upsell a company’s services and solutions
  3. Manage a client’s projects from beginning to end
  4. Take a client’s requirements and assist with meeting those requirements
  5. Help management with company-wide strategic planning

Establish and maintain a professional relationship with clients

Account managers are largely responsible for cultivating customer relationships; collaborating with sales and marketing departments to plan presentations and sales pitches; designing marketing campaigns and media proposals; managing customer interactions and writing customer reports; and communicating customer agendas to other members of staff.

Upsell a company’s services and solutions

Part salesperson, part customer-service rep, an account manager is all about doing whatever it takes to get the job done. This may include selling add-on services/products to both existing and new clients. Account Managers work closely with the sales and strategic teams, meaning any potential sources of revenue should be chased. Monitoring budgets, spending and revenue, and explaining cost factors to clients are also part of the job.

Account managers will typically spend much of their time in the office, either responding to inbound requests or being optimistic about a new product feature, so that they can reach consumers.

Manage a client’s projects from beginning to end

They guarantee customer satisfaction and loyalty to the product or service of a business. As a consequence, account managers must also respond to requests from incoming customers, such as concerns about installation of the product and service, process, bugs, or other problems. They must also be vigilant and notify consumers for any product-related future changes, including redesign, upgrades, repairs, and downtime. They are the voice of the business, as a preferred touch for customers.

Assist with meeting client’s requirements

Account managers must be able to assess and appreciate each client’s activities and challenges. Although they are product experts first and foremost, in order to fulfil consumer needs, they must also know their customers well and listen attentively. This may mean proposing working with external sources to ensure that the client’s requirements are met, and that their business stays with the company.

Help management with company-wide strategic planning

Assist management with refreshing the strategic proposal at key junctures—annual planning, quarterly business reviews. Use customer/client feedback and create reports that can be sent through to the management and sales teams. They can then use this feedback, both negative and positive, to increase customer retention, satisfaction, and ultimately secure more clients for future business.

Roles an Account Manager Typically Collaborates With

An Account Manager can work closely with a number of different functions, depending on the structure of the company. The most prevalent ones here are:

Roles Account Managers Collaborate With
Sales Representative Sales Manager Customer Service
Product Development Marketing General Manager
Chief Information Officer Brand Manager Information Technology Manager

Account Manager Salary

For an Account Manager in the United States, the average annual income is about $54,000

The annual salary of an Account Manager will range between $38,000 and $83,000 depending on the experience, the skillset, and the business.

What is the Account Manager Pay Difference by Location?

Here is how an average annual Account Manager’s salary differs in major U.S. cities:

City Average Annual Salary
San Francisco, CA $72,711
Seattle, WA $60,875
Denver, CO $54,840
Austin, TX $53,039
Washington, DC $59,716
Milwaukee, WI $51,151
Boston, MA $60,984
New York, NY $64,226

What is the Account Manager Pay Difference by Experience?

The level of experience also impacts an Account Manager’s salary. Here’s a table of average Account Manager salaries by experience level:

Years of Experience Average Annual Salary
< 1  $44,000
1–4  $51,000
5–9 $60,000
10–19  $63,000
20+ $64,000

Account Manager Job Description Template

[Company Name] is seeking a skilled, innovative Account Manager to join our team in order to help us develop, build upon, and maintain our client relationships.

As an Account Manager at [Company], your goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Project management, strategic planning, sales support, product design, service application, logistics and marketing may be involved in the activities. With the objective of growing brand recognition, improving customer engagement, and driving sales and conversions, you will work alongside our [internal teams E.g. Sales Department, Strategic Department]. As well as having exceptional relationship skills, you should have good communication and leadership abilities. 

Account Manager Responsibilities:

  • Generate sales for a portfolio of accounts and reach the company’s sales target
  • Identify potential revenue opportunities in current accounts by up-selling and cross-selling to maintain a customer-account manager partnership.
  • Manage and solve conflicts with clients. 
  • Interact and collaborate in other divisions with the sales team and other staff members working on the same account.
  • Establish budgets with the client and company
  • Meet time deadlines for accounts

Account Manager Requirements:

  • Account Management Experience
  • Client-Focused Solutions Experience
  • Project Management Skills
  • Ability to Communicate Client Needs with Staff
  • Talent for Influencing Client Management
  • Ability to Manage Multiple Projects and Relationships Simultaneously
  • Negotiation Skills
  • Listening Skills
  • Communication Skills
  • Presentation Skills
  • Time Management Skills
  • BA/BS Degree