Category: Job Descriptions

A Social Media Manager is someone who runs a brand’s accounts on social media—Facebook, Instagram, Twitter, and LinkedIn. They act as the ‘voice of the brand’ on social media by conveying the brand’s message and interacting with the audience. This involves implementing the social media strategy, developing and posting content, responding to comments, and monitoring the brand’s social media metrics.

Similar Job TItles:

Social Media Strategist, Social Media Specialist, Social Media Intern, Social Media Consultant, Social Media Evaluator

What Does a Social Media Manager Do?

A Social Media Manager creates and implements a social media marketing plan and handles all of the branded content on various social platforms. 

Here’s a list of activities a Social Media Manager typically performs:

1. Creates a social media marketing strategy
2. Develops the brand’s identity
3. Participates in the creative process
4. Schedules posts
5. Develops social promotion strategies
6. Interacts with the audience
7. Monitors the metrics

Creating a Social Media Marketing Strategy

A Social Media Manager, together with other experts in the company, brainstorms and develops the entire social media marketing strategy. This involves everything from defining the goals and the posting schedule to determining what content copywriters and designers will need to create. 

Apart from putting together an overall strategy for social media, this expert also plans out individual campaigns, such as seasonal ones—Halloween, Black Friday, Easter—and promotional campaigns for a specific service, product, or category.

Developing the Brand’s Identity

Consistency is key when it comes to branding. A Social Media Manager must fully understand the wants and needs of the brand’s target audience and develop the brand’s identity and voice accordingly. 

They must ensure that both the brand’s posts and the replies on social media are in line with the existing brand image. This includes everything from the choice of colors for visual designs to the choice of words and the tone the brand is using when addressing fans, followers, and customers. 

Participating in the Creative Process

As someone who defines the brand’s goals on social media and develops the brand’s identity, a Social Media Manager should work closely with the design and copywriting team to ensure the quality of the deliverables. 

Here, a Social Media Manager takes on the role of a QA (Quality Assurance). Before posting anything on social media, they need to ensure that both the design and the copy align with the brand’s messaging. 

Scheduling Posts

Social Media Managers also handle the logistics of posting on different social platforms. They are responsible for creating a social media content calendar and making sure all the deliverables are completed and posted at the right time. 

This may also involve researching the best times to post on different social media channels, monitoring the engagement levels, and refining the strategy. 

Developing Social Promotion Strategies

Apart from social media content strategies, Social Media Managers also handle paid promotions on the platforms. They gather the data and provide valuable insights regarding paid advertising, as well as help develop and run paid campaigns. 

Social Media Managers may also search for and contact influencers if the brand wants to leverage influencer marketing. This can involve putting together emails and negotiating the price with the influencers. 

Interacting With the Audience

As the voice of the brand, social media managers handle all of the communication with the audience on social media. They reply to tweets and comments, answer the audience’s questions, respond to inquiries, and monitor reviews. 

Monitoring the Metrics

Social Media Managers must be familiar with social analytics and keep track of all the relevant metrics, such as:

• Likes, comments, retweets
• Brand mentions
• Post engagements
• Conversions
• Post reach
• Click-through rates

Roles a Social Media Manager Typically Collaborates With

Depending on the structure of the company, a Social Media Manager can work closely with a number of different roles. Here are the most common ones:

Social Media Manager Salary

The average annual salary for a Social Media Manager in the United States is around $50,000. 

Depending on the experience, the skillset, and the company, a Social Media Manager’s annual salary can range between $35,000 and $78,000.

What Is the Social Media Manager Pay Difference by Location?

Here is how an average annual Social Media Manager salary differs in major U.S. cities:

What Is the Social Media Manager Pay Difference by Experience?

The level of experience also impacts a Social Media Manager’s salary. Here’s a table of average Social Media Manager salaries by experience level:

Social Media Manager Job Description Template

[Company Name] is looking for a talented, experienced, and creative Social Media Manager to join our team and help us grow through social media. 

As a Social Media Manager at [Company], you will be responsible for developing and implementing a content strategy and managing our brand’s [a list of relevant social media platforms] profiles. 

You’ll be working alongside our [insert departments—e.g., Sales, Marketing, Design] team, with the goal of increasing brand awareness, boosting audience engagement, and driving sales and conversions. You should have strong communication and leadership skills, as well as an eye for detail. 

Social Media Manager Responsibilities

• Develop, manage, and oversee the company’s social media strategy
• Create a detailed content calendar
• Schedule social media posts
• Work with the copywriting and design teams to ensure the content aligns with the brand’s image 
• QA all the deliverables before posting
• Attend and host educational workshops
• Interact with the audience on all social media channels
• Create a strong network by engaging influencers and industry professionals
• Monitor user engagement and measure the effectiveness of every individual campaign
• Keep track of relevant metrics and provide constructive feedback to improve the company’s social media presence

Social Media Manager Requirements

• 1–3 years of experience as a Social Media Manager (or 3+ years of experience in a similar role)
• Bachelor’s degree in Marketing or another relevant field
• Thorough understanding of Facebook, Instagram, Twitter, Pinterest, and other social media
• Basic understanding of SEO
• Solid understanding of social media KPIs
• Great communication and interpersonal skills
• Attention to detail
• The ability to work in a team environment
• Excellent organizational and time management skills
• Experience in doing audience research and creating buyer personas

A company’s Public Relations Manager is the corporate officer solely responsible, both internally and externally, for managing the communication risks and opportunities of a company. Usually, this executive is responsible for communications to a wide variety of stakeholders, including workers, shareholders, media, blogs, business community influencers, news outlets, the community, and the public. The Public Relations Manager will usually collaborate with others in the organization to connect with investors, analysts, clients, and members of the board of the company. In order to advise and engage in decisions that can influence the company’s ongoing image, most companies may rely heavily on the Public Relations Manager.

Similar Job Titles:

Public Relations Officer, Public Relations Specialist, PR Officer, PR Marketing

What Does a Public Relations Manager Usually Do?

The Public Relations Manager is the head of communications, public relations, and/or public affairs in an organization. Usually, a corporation’s Public Relations Manager reports to the chief executive officer (CEO). 

Here’s a rundown of tasks usually conducted by a Public Relations Manager:

1. Strategic account management
2. Compliance monitoring and evaluation
3. Legal department
4. Operational management and support
5. Organisational performance reporting

Strategic account management

Establish cost effective, efficient and robust communication channels with all Public Sector clients; electronic media and face to face contact meetings must be established and framed to ensure working sessions with project managers and operational staff are conducted at least once per week to provide feedback, solicit approvals and to invoke critical actions and decision making

Monitor, evaluate, control and report to all clients on compliance with defined protocols and methodologies, close out of activities and specific performance deliverables achieved, and key interventions/recommendations required to be initiated aimed at enhancing overall performance of the programme.

Compliance monitoring and evaluation

Assume operational responsibility and accountability for the monitoring, evaluation and reporting of all collection activities and account outcomes, ensuring all actions initiated and outcomes pursuant thereof, comply fully with all terms and conditions imposed in terms of all approved workflows and standard operating procedures.

Legal department

Public Relations Manager is to review statuses, action, and ensure that accounts meet minimum requirements for legal action to commence. All matters that don’t meet the minimum legal requirements must be fully assessed for root causes, investigated and confirmed to be unviable.  The Public Relations Manager is to ensure that the legal status of all accounts assigned to portfolio’s are updated within clients operating systems monthly, and legal status reports have been supplied to portfolio managers at client level.

Operational management and support

Work closely with the company’s cross functional teams to ensure efficient, effective and economical execution of large-scale projects. As a member of the team, the Public Relations Manager will be required to closely interact with the Chief Operating Officer, Creative Director, and Team Leaders.

Organisational performance reporting

Prepare a monthly consolidated statistics report on all actions initiated at Public Sector level, including details such as, campaign actions planned, campaigns activated by channel, actions successfully executed, actions failed by type, and outcomes of actions.

Roles a Public Relations Manager Typically Collaborates With

Public relations managers can work closely with several different departments depending on the company’s structure. The most common are:

Public Relations Manager Salary

The typical annual salary is around $69,000 for a Public Relations Manager in the United States. 

Depending on the level of prior experience, the skillset, and the company, a Public Relations Manager’s annual salary can range between $45,000 and $100,000.

What is the Public Relations Manager Pay Difference by Location?

This is how the pay of an average annual Public Relations Manager in major U.S. cities differs:

What is the Public Relations Manager Pay Difference by Experience?

The skill degree also determines the pay of a Public Relations Manager. Here’s a table of total wages for Public Relations Managers by level of experience:

Public Relations Manager Job Description Template

[Company Name] is looking for a dynamic Public Relations Manager to join the team and assist in assuming operational responsibility and accountability of the company.

As a Public Relations Manager at [Company], you will be in charge of building strong, sustainable and profitable relationships. You are expected to engage, consult and manage customer relationships and expectations by proactively providing high levels of responsiveness to the needs of our key customers in the public sector, influencing the adoption of best-of-breed approaches, mitigating bottlenecks and overcoming limitations imposed by customers.

Public Relations Manager Responsibilities:

• Planning, developing, and implementing PR strategies
• Managing enquiries from media, individuals, and other organisations
• Researching, writing, and distributing press releases to targeted media
• Planning publicity strategies and campaigns
• Organising events including press conferences, exhibitions, open days and press tours
• Managing and sharing content with users on social media sites such as Twitter and Facebook
• Managing the PR aspect of a potential crisis
• Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc
• Analysing media coverage
• Distributing information about new promotional opportunities and current PR campaigns progress
• Speaking publicly at interviews, press conferences and presentations

Public Relations Manager Requirements:

• Bachelor/Master’s degree in PR, management, business, marketing, or related field
• Experience required in PR, marketing, event planning or related field of minimum 3 years
• Strong interpersonal skills
• Excellent communication skills both oral and written
• Creative writing
• Ability to multitask and work good under pressure
• Excellent time management skills
• Problem solving oriented
• Analytical skills
• Ability to work in team as well as independently

A Marketing Director oversees the entire marketing function in an organization and is responsible for the entire organization’s public presence. This is a senior role, highly strategic in nature. The Marketing Director will typically run a team of subordinates responsible for individual brands, products or divisions, and will be expected to coordinate the team’s activities into a cohesive organization-wide marketing strategy.

The role is both internal and external.

Externally, the Marketing Director will analyse the market, understand global trends and be able to plan the organizations holistic marketing presence.

Internally, the Marketing Director will direct, lead and coach the team to understand market insights and translate them into individual plans for each brand, product or division. The Marketing Director will then collate the plans into an umbrella plan for the whole organization and ensure the team delivers against agreed targets.

This job demands a multitude of diverse skills, both technical and interpersonal, including:

• Knowledge of best-in-class marketing practice
• Deep insight into the marketplace
• Excellent analytical skills
• Understanding of every brand, product or division within the organization and how each one fits into the whole
• Thorough knowledge and experience of performance management
• A visionary mindset
• Ability to think and act strategically, without becoming bogged down in day-to-day tactical concerns

 Similar Job Titles:

Marketing Vice President, Commercial Director, Head of Marketing, Chief Marketing Officer, Senior Marketing Executive

What Does a Marketing Director Typically Do?

A Marketing Director oversees the entire marketing function of the organization, and is responsible for global planning and target achievement. The Marketing Director is responsible for ensuring that the entire organization is aligned to and delivering what its customers and consumers need. This will include potentially coordinating diverse brands, products or divisions into a cohesive, unified whole. The specific tasks will include:

1.   Overall market analysis
2.   Competitor insight
3.   Strategic planning and collation of individual department/brand/product plans
4.   Results analysis
5.   Budget control and management
6.   Team management and development

Overall Market Analysis

Understanding the market will be the most crucial part of the job, defining how the market place is segmented, how it behaves and how it is currently reacting to the organization as a whole. If the analysis is done well, the consequent marketing activities of each brand, product or division in the organization will be focussed, relevant and effective.

Competitor Insight

This entails using networking, forums, thought-leader groups and other opinion-driving bodies to understand competitor strategy and probable future direction, in order to pre-empt threats and maintain a leadership position for the organization

Strategic Planning

This entails taking the insights from market analysis and defining strategies by which the organization’s global marketing effort will be guided, in addition to providing direction for each individual brand, product or division. This is important to ensure that the marketing activities all push in the same direction and are aligned.

Results Analysis

The Marketing Director will track relevant results from all marketing activities across all brands, products or divisions to ensure that targets are being reached. If so, market analysis can be re-started to determine any changes in the market. If not, corrective action can be suggested to address the issues.

Budget Setting, Control and Management

The Marketing Director will set marketing budgets and ensure that all activities stay within these constraints, and that marketing spend is tightly controlled and balanced against incremental profit generated by the marketing activities. The Marketing Director will own budgeting process annually.

Roles a Marketing Director typically collaborates with

Marketing Director Salary

The national average salary for a Marketing Director will typically be between $106,000 and $193,000 per annum in the U.S. The median is around $145,854.  

What is the Marketing Director pay difference by location?

Average salaries for a Marketing Director differ by location as follows:

What is the Marketing Director pay difference by experience level?

Depending on experience, pay will vary as follows:

Marketing Director Job Description Template

Key Responsibilities

[Company Name] is looking for a dynamic, experienced and talented Marketing Director to lead our marketing team, provide direction for the organization and its entire portfolio and drive future growth.

As the Marketing Director with [Company Name], you are at the center of the strategic direction of the marketing function, with an ability to drive and understand numbers-based research, develop coherent strategy across the entire portfolio and ensure your team delivers against target.

You and your team will be working alongside our [insert relevant departments here] teams to enhance our presence in the marketplace, drive long-term sales growth and increase our profitability.

The Marketing Directors tasks will include, but are not limited to:

• Conduct and coordinate in-depth ongoing market research to understand marketplace dynamics
• Analyze current marketing activities to determine effectiveness against strategic targets
• Create the annual global marketing plan, including targets, individual portfolio strategies and budgets
• Control and manage marketing budgets to ensure maximum return on investment
• Lead, inspire and empower the marketing team to be best-in-class and achieve sustainable excellent results
• Produce regular marketing reports for the Board of Directors
• Be actively involved in the industry as a recognised thought-leader and influencer
• Create vision, future perspective and direction for the entire organization

Required Skill Set

The Marketing Director should possess the following qualifications, skills and attributes:

• Recognised tertiary qualification in Marketing
• 10+ years’ experience in a Marketing Management position
• Proven planning and analytical ability
• Excellent communications skills on all levels
• Financial acumen and an ability to maximise ROI
• Strategic thinking combined with tactical nous
• Excellent team leadership, people development and interpersonal skills
• Ability to sustainably get the best out of a team

A Marketing Manager runs the marketing activities of a brand, product, or division in a company, focusing on the day-to-day tactical planning and implementation of the marketing strategy. This may include the Four P’s (Product, Price, Positioning, and Promotion), customer identification, advertising, promotional activities, and other initiatives to bring the product or service to market successfully. 

Whether the organization delivers products or services, marketing forms the link between the organization and its marketplace, meaning that the Marketing Manager must have a deep understanding of both sides of the equation. 

The Marketing Manager must fully grasp how the organization works to produce and prepare its output. This encompasses:

• Product design
• Material sourcing
• Production
• Scheduling and capacity
• Testing and quality control
• Sales
• Business development
• Logistics
• Customer service

The Marketing Manager also needs to have unparalleled knowledge of the customers and consumers, including how they behave, where they can be found, what they are looking for, how much they are prepared to pay, and what quality standards they demand. 

The Marketing Manager’s function is then to make sure that the marketplace’s requirements are fed into the organization and become an integral part of the way the organization functions. The Marketing Manager becomes the voice of the customer towards the organization and vice versa.

 Similar Job Titles:

Marketing Coordinator, Marketing Supervisor, Marketing Team Leader, Marketing Specialist,

What Does a Marketing Manager Typically Do?

A Marketing Manager analyses the marketplace and creates strategic plans and tactical actions to drive sales of the product or service. The Marketing Manager is responsible for ensuring that the organization is aligned to and delivering what its customers and consumers need. The specific tasks will include:

1. Market analysis
2. Strategic planning
3. Tactical implementation
4. Results analysis
5. Budget control and management

Market Analysis

Understanding the market will be the most crucial part of the job, by defining how the market place is segmented, how it behaves, and how it is currently reacting to the product or service on offer. If the analysis is done well, the consequent marketing activities will be focussed, relevant, and effective.

Strategic Planning

Strategic Planning involves taking the insights from market analysis and defining the strategies which will guide the marketing effort. This process is important to ensure that the marketing activities all push in the same direction and are aligned.

Tactical Implementation

Tactical Implementation encompasses all the actual marketing activities for the product or service, such as: 

1. Promotions
2. Pricing modeling and rollout
3. Sales support material development
4. Packaging design and production

It is the Marketing Manager’s responsibility to make sure all activities are strategically aligned. If this is the case, they stand a good chance of achieving the desired effect.

Results Analysis

The Marketing Manager will track relevant results from all marketing activities to ensure that targets are being reached. If so, market analysis can be re-started to determine any changes in the market. If not, corrective action can be implemented to address the issues.

Budget Control and Management

The Marketing Manager will ensure that all activities stay within prescribed budgets and that marketing spend is tightly controlled and balanced against incremental profit generated by the marketing activities. The Marketing Manager will also, ideally, be involved in the budgeting process annually.

Roles a Marketing Manager Typically Collaborates With

 A Marketing Manager will regularly collaborate with the following positions:

 Marketing Manager Salary

The national average salary for a Marketing Manager will typically be between $80,000 and $142,000 per annum in the U.S. The median is around $106,168.  

What Is the Marketing Manager Pay Difference by Location?

Average salaries for a Marketing Manager differ by location as follows:

What is the Marketing Manager Pay Difference by Experience Level?

Depending on experience, pay will vary as follows:

Marketing Manager Job Description Template

[Company Name] is looking for a dynamic, experienced, and talented Marketing Manager to join our team and enhance the marketing function throughout the organization and into the marketplace.

As the Marketing Manager with [Company Name], you are a key element in both the strategic direction and the tactical implementation of the marketing function, with an ability to drive and understand numbers-based research, develop a coherent strategy, and translate it into implementable, hands-on action plans.

You’ll be working alongside our [insert relevant departments here] teams to enhance our presence in the marketplace, drive long-term sales growth, and increase our profitability.

The Marketing Manager will be expected to:

• Conduct and coordinate in-depth ongoing market research to understand marketplace dynamics
• Analyze current marketing activities to determine effectiveness against strategic targets, using agreed metrics
• Control and manage marketing budgets to ensure maximum return on investment
• Develop strategic marketing plans based on research in collaboration with brand management, business development management, finance management, and operations management
• Devise strategically aligned action plans to achieve agreed targets
• Produce regular marketing reports for management and the organization
• Ensure production of all relevant marketing materials, brochures, sales support, PR, and ER publications
• Oversee all external marketing activities at which the organization is presented
• Coordinate and drive ongoing consumer- and customer-level communication
• Work closely with the entire organization to improve customer experience, boost sales, and maximize profit

Required Skill Set

The Marketing Manager should possess the following qualifications, skills, and attributes:

• Recognized tertiary qualification in Marketing
• 5+ years’ experience in a Marketing position
• Proven planning and analytical ability
• Excellent communications skills on all levels
• Financial acumen and an ability to maximise ROI
• Strategic thinking combined with tactical nous
• Focus on customer and consumer wishes